ADVISORY/Salesnet's CEO Presents at CRMGuru Executive Summit; Salesnet Customer, Software AG Also Presents Keynote Session.News Editors/Assignment Desks ADVISORY...CRMGuru's "Customer Think" Executive Summit MONTEREY, Calif.--(BUSINESS WIRE)--Nov. 10, 2003
Who: Salesnet's Chairman and CEO, Mike Doyle
What: "The CIO and the CRM Initiative: Owner or Operator"
Salesnet's Mike Doyle joins Paul Greenberg,
president, The 56 Group LLC, and other industry
experts for frank discussion on the CIO's role in
a CRM deployment.
When: Wednesday, November 12, at 11 a.m.
Where: CRMGuru's "Customer Think" Executive Summit,
Monterey Plaza Hotel, Monterey, California,
November 10-12.
The CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. is an important stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. deployments and has a major role, but not necessarily an IT one. What is the role of the CIO when it comes to CRM initiatives? How should the CIO bridge the gap between business and technology -- or should he/she? Should the CIO be the principal owner of the initiative? Find out what Salesnet's Mike Doyle The name Mike Doyle may refer to:
Doyle will present his views about CRM deployment processes and how the CIO's role changes before, during and after the implementation. Doyle has extensive experience in CRM deployments and has worked with CIOs from Fortune 500 companies to determine best practices. Doyle has addressed global audiences on the power CRM solutions can provide, and is a recognized expert on the subject of hosted CRM deployments for companies spanning from SMBs to the enterprise market. In addition, Haskell Mayo, senior vice president of Sales and Marketing for Salesnet customer, Software AG, Inc. was selected to present a separate keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. at the Summit titled; "Customer First -- Transforming Sales and Marketing to Form Consultative Relationships," on Wednesday, November 12, 10-11 a.m. About Salesnet Salesnet, the provider of online CRM software specializing in managing and reinforcing successful sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , is focused on delivering solutions that empower companies to sell more effectively. Salesnet's hosted CRM solutions are proven alternatives to expensive and complex packaged CRM software. Organizations, such as Software AG, Sovereign Bank, Staples staples U-shaped stainless steel or vitallium units with sharp points used for surgical fixation. epiphyseal staples used to staple epiphysis to metaphysis; have metal bracing at the corners. , and Tellabs, use Salesnet to increase revenues, improve sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , and successfully manage customer relationships. Salesnet provides complete flexibility, customizability, and a rapid deployment. For more information, visit Salesnet's Web site at www.salesnet.com/sp/e.asp?id=144 and sign up for a free test drive today. |
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