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ADVISORY/SEDONA Launches Next Generation Internet CRM Solution with Wireless Functionality.


News/Business Editors

ADVISORY...for Tuesday, July 25

--(BUSINESS WIRE)

MEDIA ALERT

WHAT: SEDONA Corporation, a leading provider of Customer Relationship

Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, will host a Webcast announcing its

launch of a next generation offering for small-to-mid-sized banks

and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 organizations.

WHEN: Tuesday, July 25 at 11:30 a.m. (EST EST electroshock therapy.

EST
abbr.
electroshock therapy
)

WHERE: Online at www.sedonacorp.com and also via audio teleconference

at (888) 424-6580. Visit our pre-event page to register for press

materials and to submit questions that may be addressed during

the live Webcast.

DETAILS: Intarsia intarsia (ĭntär`sēə) or tarsia, properly a form of wood inlaying. The term is sometimes applied to inlays of other materials such as ivory and metal. (TM)is a comprehensive eCRM solution that provides

personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 customer interactions and profitability management

to help optimize and uncover sales and marketing opportunities.

In addition to purchasing the software, SEDONA will offer

Intarsia as an affordable application service with customers only

needing a browser and Internet connection. Users can access

Intarsia and all its capabilities using wireless devices such as

laptops and handheld PCs. Intarsia also offers a new portal

front-end allowing complete personalization of the system.

Speakers will include:
- Marco Emrich, SEDONA's CEO and President, with over 20 years of software
industry experience

- Alyssa Dver, SEDONA's Vice President Marketing and Customer Care, and
previously founder of Lead Factory


- Jay Coakley, Vice President of Marketing, Central Bancompany, a

SEDONA client and an Intarsia beta customer

- Kathleen Khirallah, Senior Analyst, Tower Group, with a specialty

in the banking industry, who will discuss industry trends and the

importance of CRM for small-to-mid-sized banks

CONTACT/R.S.V.P.: Yin Chang/Michael Kniat / Katie Bernard KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  Worldwide 212-896-1228 / 212-896-1238 /212-896-1272 ychang@kcsa.com / mkniat@kcsa.com / kbernard@kcsa.com

SEDONA is a registered trademark and Intarsia is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 17, 2000
Words:292
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