ADVISORY/SEDONA Exhibits At BAI Retail Delivery 2000.

Business Editors

ADVISORY...for Tuesday - Thursday (November 28 - 30)

--(BUSINESS WIRE)

WHAT:     SEDONA Corp. is exhibiting at the BAI Retail Delivery 2000.

WHO:      SEDONA Corporation, (Nasdaq: SDNA), delivers Customer
          Relationship Management (CRM) solutions that help
          small-to-mid-sized financial services companies to
          personalize their customer interactions and to uncover
          otherwise unknown sales opportunities. SEDONA enables its
          own clients to obtain more qualified and profitable
          customers as well as retain and optimize the relationships
          with current customers. SEDONA is based in the high-tech
          area of King of Prussia, Pennsylvania and can be reached at
          www.sedonacorp.com or 1-800-815-3307.

WHERE:    Ernest N. Morial Convention Center
          900 Convention Center Boulevard
          New Orleans, LA

WHEN:     Tuesday       November 28, 2000     1:00 p.m. - 6:00 p.m.
          Wednesday     November 29, 2000    11:00 a.m. - 6:00 p.m.
          Thursday      November 30, 2000    11:00 a.m. - 6:00 p.m.

About BAI: Bank Administration Institute (BAI) (www.bai.org) is the
          leading professional organization devoted exclusively to
          improving the competitive position of financial services
          companies through education and research. BAI delivers a
          broad range of educational offerings including conferences,
          seminars, roundtables, certification programs, graduate
          schools, and fundamental skills training. BAI's mission is
          to establish banking companies as the preeminent providers
          of financial services by offering high quality, relevant,
          objective information and programs.

SEDONA(R)is a registered trademark and Intarsia(TM) is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.