ADVISORY/Results of New Study On Consumer News Consumption to be Unveiled At NAB2000 Press Conference in Las Vegas.News/Assignment Editors & High Tech Writers NAB2000 ADVISORY...for Monday (April 10) --(BUSINESS WIRE) New Survey Reveals Consumer News Preference and Desired Delivery Method WHO: Zatso, Inc. in association with the Radio & Television News Directors Foundation (RTNDF RTNDF Radio-Television News Directors Foundation ) WHAT: Zatso presents the results of a new study regarding how consumers view the news. The study, modeled after an RTNDF's groundbreaking survey on consumer news released in 1996, will reveal new insight into how the general public and online users are consuming news in the 21st Century, with an emphasis on the Internet, news on demand and personalized news. WHEN: Monday, April 10 at 4 p.m. WHERE: Sands Expo The Sands Expo and Convention Center, at 1.2 million square feet (110,000 m²), is the second largest convention center in the Las Vegas, Nevada area. It opened in 1990 across the street from the original Sands Hotel. Center Press Briefing Room, 105 ABOUT ZATSO: Zatso, Inc. was founded by leading news, media and technology professionals who are dedicated to using new media platforms to help consumers close the gap between the news they want and the news they get, while helping broadcasters promote their brand. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , the company has created a personal newscast service. Zatso works with local stations operated by Allbritton; E. W. Scripps Edward Willis Scripps (June 18, 1854 – March 12, 1926), was an American newspaper publisher and founder of The E.W. Scripps Company, a diversified media conglomerate, and United Press International news syndicate. The E.W. ; Meredith Corporation; Media General, Inc.; and Waterman Broadcasting Corp. Zatso commissioned the "How Consumers View the News" study as a service to the industry and to help it further refine its products. CONTACT: To RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. to the press conference, or to obtain a copy of the survey results if you're not planning to attend NAB2000, contact: Marcie Goyer Ketchum Thomas Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 650/596-2252, direct line marcie.goyer@ketchum.com |
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