ADVISORY/Registration Opens for Electronic Entertainment Expo 2004.

Entertainment Editors/Business Editors/High-Tech Writers

ADVISORY...

E3Expo 2004

--(BUSINESS WIRE)

WHAT:   General and media registration for the tenth annual E3Expo,
        the world's leading trade event for the interactive
        entertainment industry, is available at www.e3expo.com. E3Expo
        2004, "Where Business Gets Fun," returns to Los Angeles as the
        launching pad for the hottest never-before-seen computer and
        video game software, products and technologies.

 WHEN:  Online General Attendee Registration: Now until April 9, 2004
        Online Media Registration: Now until April 9, 2004
        Conference Dates: May 11 - 13, 2004 (Tuesday - Thursday)
        Exhibit Dates: May 12 - 14, 2004 (Wednesday - Friday)

WHO ATTENDS:

    --  Leading interactive entertainment professionals from around
        the world including developers, software publishers,
        retailers, distributors, industry executives, hardware and
        accessories manufacturers

    --  Members of the international financial community including
        investment bankers, analysts and venture capitalists

    --  Worldwide electronic, print and broadcast media

Please Note:

        E3Expo 2004 is a trade event, and is not open to the general
        public. No one under 18 will be admitted, including infants.
        This policy is strictly enforced.

WHERE:  Los Angeles Convention Center

HOW TO REGISTER:

        Industry professionals: Visit www.e3expo.com or call
        1-877-216-6263.

        Media: Working journalists may visit the online media center
        at www.e3expo.com to submit a registration request. Required
        credentials, as outlined on the Web site, must be emailed,
        faxed or mailed to complete the registration process.
        Qualified media who attended E3Expo 2003 are NOT automatically
        guaranteed a media badge for E3Expo 2004 and are required to
        submit new credentials each year.

WHO OWNS E3EXPO:

        E3Expo is owned by the Entertainment Software Association
        (ESA), the U.S. association dedicated to serving the business
        and public affairs needs of the companies publishing
        interactive games for video game consoles, handheld devices,
        personal computers, and the Internet. ESA members collectively
        account for more than 90 percent of the $6.9 billion in
        entertainment software sales in the U.S. in 2002, and billions
        more in export sales of American-made entertainment software.
        The ESA offers services to interactive entertainment software
        publishers including a global anti-piracy program, owning the
        Electronic Entertainment Expo trade show, business and
        consumer research, government relations and First Amendment
        and intellectual property protection efforts.