ADVISORY/Registration Opens for Electronic Entertainment Expo -- E3Expo -- 2004.

Entertainment Editors/Business Editors/High-Tech Writers

ADVISORY...

E3Expo 2004

--(BUSINESS WIRE)

WHAT:        General and media registration for the tenth annual
             E3Expo, the world's leading trade event for the
             interactive entertainment industry, is available at
             www.e3expo.com. E3Expo 2004, "Where Business Gets Fun,"
             returns to Los Angeles as the launching pad for the
             hottest never-before-seen computer and video game
             software, products and technologies.

WHEN:        Online General Attendee Registration: Now until April 9,
               2004
             Online Media Registration: Now until April 9, 2004
             Conference Dates: May 11 - 13, 2004 (Tuesday - Thursday)
             Exhibit Dates: May 12 - 14, 2004 (Wednesday - Friday)

WHO          --  Leading interactive entertainment professionals from
ATTENDS:         around the world including developers, software
                 publishers, retailers, distributors, industry
                 executives, hardware and accessories manufacturers
             --  Members of the international financial community
                 including investment bankers, analysts and venture
                 capitalists
             --  Worldwide electronic, print and broadcast media

Please       E3Expo 2004 is a trade event, and is not open to the
Note:        general public. No one under 18 will be admitted,
             including infants. This policy is strictly enforced.

WHERE:       Los Angeles Convention Center

HOW TO       Industry professionals: Visit www.e3expo.com or call
REGISTER:    1-877-216-6263.

             Media: Working journalists may visit the online media
             center at www.e3expo.com to submit a registration
             request. Required credentials, as outlined on the Web
             site, must be emailed, faxed or mailed to complete the
             registration process. Qualified media who attended E3Expo
             2003 are NOT automatically guaranteed a media badge for
             E3Expo 2004 and are required to submit new credentials
             each year.

WHO OWNS     E3Expo is owned by the Entertainment Software Association
E3EXPO:      (ESA), the U.S. association dedicated to serving the
             business and public affairs needs of the companies
             publishing interactive games for video game consoles,
             handheld devices, personal computers, and the Internet.
             ESA members collectively account for more than 90 percent
             of the $6.9 billion in entertainment software sales in
             the U.S. in 2002, and billions more in export sales of
             American-made entertainment software. The ESA offers
             services to interactive entertainment software publishers
             including a global anti-piracy program, owning the
             Electronic Entertainment Expo trade show, business and
             consumer research, government relations and First
             Amendment and intellectual property protection efforts.