ADVISORY/Record First Day at AIIM ON DEMAND, Largest Enterprise Technology Event, Despite Morning Snow Flurries.

Business Editors/High-Tech Writers

ADVISORY...

AIIM 2004

ON DEMAND 2004

--(BUSINESS WIRE)

One Show Floor of 500 Exhibitors and Three Sets of Informative

Conference Sessions -- Worldwide Attendees Gathered Insight from

Xerox, Seth Godin, and CAP Ventures Keynotes 

WHO:        Advanstar Communications and Co-Producers AIIM
            International, CAP Ventures, and Digital Marketing
            Symposium

            -- AIIM 2004 Conference & Expo -- "The Enterprise Content
                Management Event"

            -- ON DEMAND 2004 Conference & Expo -- "The Digital
                Printing & Automated Production Event"

            -- Digital Marketing Symposium -- "Growing Customers &
                Driving Revenue"

WHAT:       First Day Stats

            -- More than 10,000 verified first-day attendees
            -- 500 exhibiting and sponsoring organizations
            -- Three industry-leading keynote presentations
            -- More than 50 educational conference sessions

            More than 2,500 technology and print professionals
            attended the opening day AIIM ON DEMAND keynote discussion
            by Anne Mulcahy, CEO and chairman of Xerox Corporation.
            Mulcahy explored the need to transform work processes to
            drive new growth and productivity, and discussed smart
            document management and the intersection of technology and
            services.

            Seth Godin, former Yahoo! vice president of marketing,
            best-selling author and entrepreneur, discussed concepts
            from his latest book, "The Purple Cow," including how
            companies can transform themselves by becoming remarkable
            and how to break through the clutter and noise to get the
            marketing message across to target audiences.

            Charles A. Pesko, Jr., managing director of CAP Ventures,
            discussed successful business models in a radically new
            industry landscape.

            Tuesday's keynote line-up includes world's leading
            management guru, Tom Peters, at 9:00 a.m., as well as a
            panel of users and suppliers discussing the complexities
            of compliance and how to make it work in any organization.

            Paul Macek, chief enterprise architect of T. Rowe Price
            Investment Technologies, will speak Wednesday on how a
            robust platform enables a financial organization to
            improve business efficiency, leverage existing technology,
            and deliver more effective customer-facing materials.

WHEN:       Event Opening Day -- March 8, 2004

WHERE:      Javits Convention Center, New York City