ADVISORY/Real Life Movie Fans Morph into Movie Stars on `CHARACTER STUDY,' AMC's New Reality Series; `CHARACTER STUDY' Production Shoot Takes Place in Camden, NJ This Weekend.

Business Editors

ADVISORY...For Friday (Sept. 5)

--(BUSINESS WIRE)

AMC 

WHAT:   He may have only had three days of batting practice. He may
        have only carved his bat from scratch last week. And he
        received his golden locks and effortless tan on Thursday. But
        he is passionate about baseball and the movies.

        Baseball fan and little league coach Bob Hornsby had a movie
        fantasy and AMC, the cable network dedicated to the American
        movie fan, is about to fulfill it: to be like Roy Hobbs, as
        portrayed by Robert Redford from THE NATURAL. And for one
        moment this weekend, Bob Hornsby will become that character.

        AMC is offering this movie fantasy to Hornsby, as part of its
        upcoming original series, CHARACTER STUDY.  Hornsby wants to
        emulate Robert Redford as Roy Hobbs in THE  NATURAL, a
        baseball golden boy, who plays a perfect game in front of
        thousands of fans.  To achieve this dream, Hornsby will get a
        chance of a lifetime to bat in the big leagues with the Camden
        N.J.-based CAMDEN RIVER SHARKS.   Members of the press are
        invited to witness this night.

        Prior to this event, AMC has taken him through baseball
        practice, strength training, coaching on how to appeal to a
        crowd, and carving a bat in the Amish Country. He was even
        given the golden highlights and tan face, just like Hobbs,
        thanks to a stylist and tanning salon.

WHY:    AMC's new series, CHARACTER STUDY, debuting in December, helps
        transform an real life movie fan into a character from his/her
        favorite film.  This half-hour series uses a collection of
        experts in wardrobe, demeanor, athletics, styling and anything
        else required to make a movie lover live out a
        once-in-a-lifetime film fantasy.

WHEN:   Friday, September 5, 8:00 PM

WHERE:  Campbell Field, Camden, NJ