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ADVISORY/Razorfish Attends PROMAX And Showcases Broadcast Expertise With Two Presentations: Perfect Storm and the Best of Cable.


Business & Entertainment Editors

ADVISORY...for Wednesday Wednesday: see week.  (June June: see month.  20)

PROMAX&BDA BDA Battle Damage Assessment
BDA Bundesvereinigung der Deutschen Arbeitgeberverbände (German: Confederation of German Employers' Associations)
BDA British Dental Association
BDA Blu-ray Disc Association
BDA Bund Deutscher Architekten
 2001

NEW YORK--(BUSINESS WIRE)--June 18, 2001

Razorfish Razorfish is a common name used for two unrelated groups of fishes:
  • The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes
  • The genus Xyrichtys of the family Labridae
 Media and Entertainment Executive Lee Hunt to Discuss

the Future of the Television Industry and Present "Best of Cable"

WHAT:   Lee Hunt, Razorfish's Vice President of Media &
        Entertainment, Europe presents Perfect Storm, a three-part
        series at PROMAX, in which he will examine the changing
        relationship with the broadcast viewer, assess the impact of
        new technology on viewer behavior and demystify the baffling
        new language of Future TV. Lee will use the film The Perfect
        Storm as his perfect metaphor for surviving the television
        industry while living in the eye of this technological
        hurricane.

        Lee Hunt also co-chairs Best of Cable, Broadband and Satellite
        2001, hosting an hour of the best analog and digital creative
        from more than 150 broadband, cable and satellite networks
        around the globe.

WHO:    Lee Hunt is the Vice President of Media & Entertainment for
        Razorfish, Europe. In this role, he assists media and
        entertainment clients who wish to use digital technology to
        increase revenues, enhance productivity, and maximize
        competitive advantage. Razorfish's award-winning Media &
        Entertainment practice partners with organizations to address
        critical issues related to content digitization,
        re-engineering, experience creation, and digital assets and
        right management. Razorfish helps companies leverage their
        digital assets across multiple channels and devices, including
        broadcast, broadband, PC, and iTV. Recent media &
        entertainment clients include Arte, ZDF, HBO, PBS, and Fox
        International.

WHERE:  Miami Beach Convention Center
        1901 Convention Center Drive
        Miami Beach, Florida 33139

WHEN:   Best of Cable
        Wednesday, June 20, 3:30-4:30pm

        Perfect Storm - Three parts
        Part One   Thursday, June 21, 3:20-4:20 PM
        Part Two   Friday, June 22, 10:20-11:20 AM
        Part Three Friday, June 22, 3:20-4:20 PM


About Razorfish:

Founded in 1995, Razorfish is a global digital solutions provider that helps leading companies generate competitive value by leveraging the power of digital technology. From strategy and design to system integration, Razorfish provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. Razorfish is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and has offices in Amsterdam Amsterdam, city, Netherlands
Amsterdam (ăm`stərdăm', Dutch ämstərdäm`), city (1994 pop. 724,096), constitutional capital and largest city of the Kingdom of the Netherlands, North Holland prov.
, Boston Boston, town, England
Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent.
, Frankfurt, Hamburg Hamburg, city, Germany
Hamburg (häm`brkh), officially Freie und Hansestadt Hamburg (Free and Hanseatic City of Hamburg), city (1994 pop.
, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford Motor Company, Corporation, Samsonite, and HBO Hyperbaric oxygen therapy (HBO)
A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber.

Mentioned in: Ozone Therapy
. For more information visit: www.razorfish.com.

About PROMAX:

PROMAX&BDA 2001, the world's largest gathering of promotion, marketing and design professionals in TV, digital media and radio is an event that brings together thousand of the producers, designers and senior executives who build huge audiences, generate enormous revenues and exert immense cultural influence, for what's become the world's largest educative ed·u·ca·tive  
adj.
Educational.

Adj. 1. educative - resulting in education; "an educative experience"
instructive, informative - serving to instruct or enlighten or inform
 forum for the exchange of information, experience and ideas in the promotion, marketing and design industry.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 18, 2001
Words:456
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