ADVISORY/Radio - Television Journalists: Don't Miss the Great Sites, Sounds, Interviews and Entertainment At Mission Bay Groundbreaking Festivities Monday, October 23.

News/Assignment Editors

ADVISORY...for Monday(Oct. 23)

--(BUSINESS WIRE)

Mayor Willie Brown, Catellus CEO Nelson Rising to head ceremonies

unveiling the nation's largest mixed-use

development project

This Monday, October 23, 2000 at 5:00 p.m., more than 500 San Franciscans will ring in Mission Bay, San Francisco's newest neighborhood along San Francisco Bay. This development covers 303 acres and is the largest mixed-use land development project in the nation - as well as San Francisco's last remaining sizeable development. Mission Bay features a campus for the University of California, San Francisco (UCSF) in addition to corporate, science and technology campuses, residential communities, neighborhood retail stores, many new parks, various recreational amenities and a hotel.

Currently UCSF is under construction, while the luxury and affordable housing developments of Avalon Bay and Mission Housing, respectively, will break ground this fall.

The celebration has a block-party theme and the evening's activities include:

-- Remarks by Nelson Rising, Mayor L. Brown, Jr. and representatives from UCSF,
Avalon Bay and Mission Housing

-- Taking the first ceremonial shovels of soil from the site

-- A multi-media show

-- Dancing to the sounds of Pride and Joy

-- Full catered sampling menu and bar

-- Tented, heated grounds for enjoying the evening

Description: Catellus groundbreaking ceremonies at Mission Bay

Date/Time: Monday, October 23rd 5:00 - 9:00 p.m.

Place: King and Third Street across from Willie Mays Plaza (look for the valets on King Street)

Note: Look for the press table inside the tent

For additional information, to set up interviews or for detailed directions to the festivities, please contact Jennifer Tuck or Cori Crawford 415/788-7788. We look forward to seeing you at Mission Bay!