ADVISORY/Prudential to Open Back-Up On-Site Family Center.

City Editors

ADVISORY...for Thursday (October 12)

--(BUSINESS WIRE)

WHAT:     Jacksonville City Councilwoman Suzanne Jenkins and the
          Jacksonville Chamber of Commerce will join Prudential
          executives George Fleck, Jim Avery and Melody McDaid to
          officially open Prudential's on-site back-up child care
          facility to employees. The opening ceremonies will also
          feature WJXT-TV's mascot Dino 4.

WHEN:     Thursday, October 12, 2000
          11:30 a.m.

WHERE:    Prudential
          701 San Marco Boulevard
          2nd Floor
          Jacksonville, FL

BACKGROUND:    Prudential, recently recognized as one of Working
          Mother magazine's top ten best companies for working
          mothers, provides resources and flexibility for employees to
          balance work and life demands. The on-site back up day care
          facility complement the two near-site full- and part-time
          facilities in New Jersey and the back- up day are facility
          based in Newark. Plans are also underway for an additional
          back-up facility in Ft. Washington, PA, Phoenix, AZ and
          Woodbridge, NJ.

The Prudential Insurance Company of America, with more than $366 billion in assets under management as of December 31, 1999, is one of the largest life insurance companies in the United States and is among the largest financial institutions in the world. Prudential serves more than 17 million individual and institutional customers in over 30 foreign countries, offering a variety of products and services, including life insurance, automobile and homeowner insurance, securities brokerage and financial planning, mutual funds and annuities, asset management, retirement services, retail banking, real estate and relocation services.