ADVISORY/Prospectiv CEO Jere Doyle Joins Leading Marketing Experts at AD:TECH Conference & Expo.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Prospectiv:
What: Jere Doyle, CEO, Prospectiv to present: Using Data to
Competitive Advantage and participate in Damn I Wish I
Thought of That: 30 Great Ideas in 60 Minutes at AD:TECH
New York. Prospectiv will be exhibiting in booth 142.
-- Doyle will discuss how to quickly find new consumers
who are interested in brands and products, convert
them into buyers and create a competitive advantage.
Also in this session, co-presenter Sunil Gupta, PH.D,
senior consultant, David Shepard Associates, will
discuss what data is important and how the data should
be stored and used to guide strategy.
Why: You'll learn:
-- New approaches to online customer acquisition where
consumers request to be marketed to and marketers pay
only for the qualified leads they acquire
-- How to precisely target millions of consumers over
multiple online channels including email,
co-registration, vertically-targeted online properties
and dynamic polls/surveys
-- Techniques to convert customer data into a
long-lasting competitive advantage based on a survey
by the Direct Marketing Association and David Shepard
Associates
-- Best practices for data collection and how to convert
the raw data into meaningful insights about customers
Where: AD:TECH, New York Hilton, New York, NY, November 7 - 9
When:
-- Using Data to Competitive Advantage will be
November 7; 2 - 3p.m.
-- Damn I Wish I Thought of That: 30 Great Ideas in 60
Minutes is November 9; 11:15a.m. - 12p.m
Contacts: Tom Francoeur, Topaz Partners, at
tfrancoeur@topazpartners.com
or at (781) 388-7900, ext. 205.
About Prospectiv Prospectiv provides industry-leading customer acquisition, email marketing and data analytics solutions to leading consumer brand marketers. The company's solutions enable the world's best brands to find and build profitable relationships with the right customers through multiple online channels, proprietary Customer Acquisition Optimizer Hardware or software that improves performance. See defragment and disk management. technology, and comprehensive data validation In computer science, data validation is the process of ensuring that a program operates on clean, correct and useful data. It uses routines, often called validation rules, that check for correctness or meaningfulness of data that are input to the system. . Millions of active, self-profiled consumers have registered at Prospectiv's vertically-targeted online properties - Eversave.com, TheKnowledgeStop.com and Healthy-Individual.com. Prospectiv generates more than 50 million pre-qualified responses per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter
 Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Pfizer Pfizer Incorporated (NYSE: PFE) is a major research-based pharmaceutical company, which ranks number two in sales The company is based in New York City. It produces the number-one selling drug Lipitor (atorvastatin, used to lower blood cholesterol); the oral antifungal , Dell, Nestle and
Schering-Plough. Founded in 1999, Prospectiv is privately-held and is
based in Woburn, Ma. Please visit http://www.prospectiv.com for more
information.
About AD:TECH ad:tech expositions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Chicago, London and Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. . ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California Larkspur is a city in Marin County, California, United States. As of the 2000 census, the city population was 12,014. Larkspur is located in western California, north of San Francisco, near Mount Tamalpais. . For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com. |
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