ADVISORY/Press Conference to Unveil New and Innovative Ads for Post-Exposure Prevention Project and Review Findings From the First Year of PEP.

--(BW HealthWire)--

FROM: Joint announcement from San Francisco Department of Public
      Health and UCSF AIDS Research Institute

RE:   Press Conference to unveil new and innovative ads for
      Post-Exposure Prevention Project (PEP) and review findings from
      the first year of PEP.

WHEN: Tuesday, Oct. 13
      10 a.m.

WHERE: San Francisco General Hospital Medical Center -- Main Lobby
       1001 Potrero Avenue, San Francisco

FOCUS:

     An innovative advertising campaign designed to inform gay men
about a successful program in HIV prevention is being launched in San
Francisco. Operated jointly by the San Francisco Department of Public
Health and the UCSF AIDS Research Institute, the program is the

Post-Exposure Prevention (PEP) Project. PEP is an effort to prevent
HIV infection by offering free, comprehensive treatment to people
exposed to HIV. During its first year, PEP enrolled more than 200
participants.
     PEP is marking its first-year anniversary with the new campaign,
which features two provocative ads. One ad will appear on the interior
and exterior of MUNI buses, on billboards, on bus shelters, and in
newspaper ads. The second ad will be placed in bars, dance clubs, and
sex clubs that cater to gay men and gay men of color. Both ads will
appear in English and Spanish.

SPEAKERS:

     --   Mitchell H. Katz, MD, Director, SF Department of Public
          Health
     --   Thomas Coates, PhD, Director, UCSF AIDS Research Institute,
          and Principal Investigator of the PEP Project
     --   James O. Kahn, MD, Medical Director of the PEP Project and
          UCSF Associate Professor of Medicine

PHOTO OP:

     -- MUNI bus with ad scheduled.
     -- Samples of ads on display.