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ADVISORY/Preparations for Euro Debut Underway.


--(BUSINESS WIRE)--Oct. 28, 1998--

TOPIC: Although banks won't circulate the euro until 2002, members of the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 are already gearing up for its debut. Some retailers are listing prices in the new currency, and advertising campaigns are being launched to educate people about the euro. Once derided by millions of Europeans, a recent EU poll shows that close to two-thirds of the citizens within the 11 nations adopting the euro are in favor of the switch.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Peter Harris Peter Harris may refer to:
  • Peter Harris (Guitar)
  • Peter Harris (footballer) (born 1925), English association football (soccer) player
  • Peter Harris (entrepreneur) (born 1934), English businessman
 is founder, president and chief technical officer of ADPAC ADPAC American Dental Political Action Committee
ADPAC Automated Data Processing Application Coordinator
 Corporation and is an expert in Euro currency conversion.

Jeffrey J. Anderson is a professor of political science at Brown University and focuses on the European economic community European Economic Community (EEC), organization established (1958) by a treaty signed in 1957 by Belgium, France, Italy, Luxembourg, the Netherlands, and West Germany (now Germany); it was known informally as the Common Market. .

Sven Steinmo is a professor of economics at the University of Colorado University of Colorado may refer to:
  • University of Colorado at Boulder (flagship campus)
  • University of Colorado at Colorado Springs
  • University of Colorado at Denver and Health Sciences Center
  • University of Colorado system
 and concentrates on the European Union.

Leann Brown is a professor of political science at the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes.  and focuses on regional economic cooperation.

-0-

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

Journalists seeking to interview any of these experts can obtain contact information by visiting the ExpertSource website: http://www.businesswire.com/expertsource. ExpertSource, a collaboration of Business Wire and The Round Table Group, provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at the above web address.

Business Wire's Virtual Press Club provides working journalists many free media services. Please visit the BW Media Resource Center at (www.businesswire.com) for more information.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 28, 1998
Words:279
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