ADVISORY/Portugal - Country Partner of The Heimtextil Show 2001, Frankfurt ,Germany.

News & Assignment Editors

ADVISORY...for Jan. 10-13

--(BUSINESS WIRE)

Who: Portugal Partner Country of Heimtextil 2001

What: Statement from ICEP, Investimentos Comercio e Tourismo de

Portugal, Portuguese Office of Commerce and Tourism,

Dusseldorf

Where/When:

Heimtextil Trade Show 2001 in Frankfurt/Main from 10 to 13

January

Why:

'Sense & Ability' is the motto we have chosen for the Portugal -

Partner Country of Heimtextil 2001 event because it incorporates

two important aspects of Portuguese culture. 'Sense' in the

various meanings of the word: a sense of logic and purposefulness 

and, at the same time, the 'sensual' Portugal with the taste,

smell, sounds, pictures and fabrics of the country. 'Ability'

stands above all for our hand- crafting skills, our design and

creative abilities, especially in the field of home textiles.

After all, Portugal is the world's third-biggest exporter of home

textiles and the number one in Europe.

Visiting us will be like a trip to Portugal: visitors will have

the chance to understand and discover the country via their

senses. Partner Country Portugal will primarily to be found in

Hall 7, the Trend Hall, where the focus is on creativity,

expressiveness and emotion. In this way, it will become clear that

Portugal is not just a country that produces high-grade goods but

is also, above and beyond this, a country that can be creative and

innovative. Portugal unifies influences from the whole world in

terms of colours, design, shapes and technologies, and gives the

products a personal touch tailored to the demands of the market

and consumers. Since time immemorial, this country has been

distinguished by adaptability and respect for others. For us, it

is the most natural thing in the world to give our best, to

achieve a result satisfactory to both sides. Since its founding

nine hundred years ago, the history of the country has been

dominated by humanism, which in turn is reflected in the humanity

of the relationships with other peoples and still finds expression

today in the country's flexibility and reliability on the world

textile market.

We want to celebrate Portugal's participation in the fair together

with you. In this 'sense', we cordially invite you to visit the

Portuguese pavilion where, in addition to the various exhibition

stands of our companies in the middle of Dreamland, you will find

the Patio with its typical Portuguese ambience. Furthermore, there

will be numerous events within the framework of the campaign in

Hall 7, including a cocktail reception, several press conferences

and prizes for the best Portuguese exhibitor and the best customer

of Portugal.

For us, the Heimtextil as the world's leading fair for home textiles, is a reason to celebrate.

We almost forgot: there will be almost one hundred Portuguese companies at the fair! A system of signs to the various stands is in preparation.

Without doubt, Portugal at the Heimtextil 2001 will live up to the motto of 'Sense & Ability'.

US Press contact / further information:

ICEP

Investimentos, Comercio e Turismo de Portugal

Portuguese Trade Commission

Vera Colaco

590 Fifth Ave, 3rd Floor

New York, NY 10036

Tel. [phone]

Fax: [phone]

E-mail: [e-mail]