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ADVISORY/Portal Software and Impulse Media Showcase First mCommerce Application with Live Link to Radio from Cell Phones, PDAs via Wireless Web.


Business Editors/High-Tech Writers

CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2002

Booth #2683

ADVISORY...for Wednesday (March 20)

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com and at

www.newstream.com

ORLANDO, Fla.--(BUSINESS WIRE)--March 20, 2002

Impulse Media will showcase the industry's first mCommerce application that brings together the power of radio broadcast and the wireless web at the CTIA Show in Orlando, March 18-20. Developed on Portal Software's leading customer management and billing platform, the integrated solution will enable wireless operators to introduce innovative mCommerce services such as digital music downloads, music CDs, and merchandise. Benefits include: increasing Average Revenue Per User (ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. ) to consumers, enabling new revenue channels for broadcasters, and allowing consumers to build on their trusted billing relationship with wireless operators.


    Who:    Portal Software and Impulse Media

    What:   Demonstration of the world's first live link to radio from
            a cell phone, PDA.

            Highlights:

                  --  listening to a radio station and then viewing song
                    and artist information live on web-enabled cell
                    phone

                  --  purchasing the song or album as an instant music
                    download or CD using web-enabled cell phone

                  --  viewing charges, which show up on their cell phone
                    bill immediately

    Where:  CTIA Show (Cellular Telecommunications & Internet
            Association), Orlando, Fla.
            Portal Software booth #2683

    When:   March 20, 2002


About Impulse Media

Impulse Media's technology enables radio and television stations to synchronize See synchronization.  their broadcasts directly with listeners and viewers through wireless devices such as web-enabled cellular phones and Personal Digital Assistants (PDAs). Impulse Media's proprietary wireless internet technology allows Impulse and broadcasters to create interactive features throughout the radio and TV programming day, generating new advertising and m-commerce opportunities for Impulse Media, the broadcaster, and their wireless telecommunications partners.

About Portal Software Portal Software was founded in 1985 as Portal Information Network, one of the first ISPs in the San Francisco Bay Area. It was founded by John Little. The company offered its own interface through modem access that featured Internet email. , Inc.

Portal Software (Nasdaq:PRSF PRSF Presidio of San Francisco (US National Park Service)
PRSF Peoples Republic of San Francisco
) develops customer management and billing software for communications and content service providers. Portal's real-time, convergent platform enables its customers to rapidly define, deploy, and bill for services with flexible business models. Portal's software is licensed by a majority of the world's largest communications providers to deliver voice, data, video, and content services across wireless, wireline, cable, and satellite networks. Customers include Vodafone, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Time Warner, Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. , NTT NTT Nippon Telegraph and Telephone Corporation
NTT New Technology Telescope
NTT National Technology Transfer, Inc
NTT Name That Tune (TV game show)
NTT National Tree Trust
NTT Number Theoretic Transform
, WorldCom, China Telecom, Reuters, Telstra, Sprint, China Mobile, Telenor Mobil, and France Telecom.

Note: A Photo is available at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.032002/bb5
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 20, 2002
Words:395
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