ADVISORY/Please join the Interactive Advertising Bureau - IAB - and Leading Marketers at a Media-Only Breakfast.Business Editors ADVISORY...for April 1-3 & April 8-9 (Tues.-Thurs. & Tues.-Fri.) --(BUSINESS WIRE) What is XMOS XMOS Cross Media Optimization Studies (Interactive Advertising Bureau) XMOS Cross Media Optimization Study XMOS High Speed Mos ? Why are leading marketers and top companies such as McDonald's McDonald’s fast-food restaurant chain throughout the world; recognized by golden arches. [Am. Culture: Misc.] See : Ubiquity , Kimberly-Clark, ING, Unilever Unilever Either of two linked companies, Unilever PLC (based in London) and Unilever NV (based in Rotterdam). They are the holding companies for more than 500 firms worldwide that manufacture and sell soaps, foods, and other products. and Colgate-Palmolive The Colgate-Palmolive Company (NYSE: CL) is a U.S. diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and buzzing about it? It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have simple. The Cross Media Optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. Study (XMOS) helps resolve fundamental marketing challenges: -- How to get the best return on advertising dollars. -- The best media mix for achieving specific campaign goals. Please join us for a media-only breakfast, case studies, a roundtable roundtable A conference or discussion involving several participants, often before an audience and open for questions. Cf Keynote address, Plenary session. discussion, and Q&A. Immediately following the breakfast, we invite you to join leading agencies and marketers for an XMOS Road Show presentation.
Who: Rex Briggs, Principal, Marketing Evolution
Tom Lynch, ING (New York, Boston, Chicago)
Edward Kim, Unilever (New York)
Neil Perry, McDonald's (Chicago)
Brad Santeler, Kimberly-Clark (San Francisco, Los Angeles)
Greg Stuart, President & CEO, IAB
When: New York: Tuesday, April 1, 2003
Chicago: Wednesday, April 2, 2003
Boston: Thursday, April 3, 2003
San Francisco: Tuesday, April 8, 2003
Los Angeles: Wednesday, April 9, 2003
Atlanta: Friday, April 11, 2003
Breakfast (media only) - 8 am - 9 am
Road Show Presentation - 9 am - 11 am
Where: Four Seasons - New York: April 1, 2003
57 East 57th Street (between Park & Madison Avenues)
New York, NY
Westin Michigan Avenue - Chicago: April 2, 2003
909 North Michigan Avenue
Chicago, IL
Ritz Carlton Boston Common - Boston: April 3, 2003
10 Avery Street
Boston, MA
Four Seasons - San Francisco: April 8, 2003
757 Market Street
San Francisco, CA
Wyndham Bel Age Hotel - Los Angeles: April 9, 2003
1020 N. San Vicente Boulevard
West Hollywood, CA
The Four Seasons Hotel - Atlanta: April 11, 2003
75 Fourteenth Street
Atlanta, GA
RSVP: Melissa Swanson, Burson-Marsteller for IAB
(415) 591-4097
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