ADVISORY/Playa Vista Opens to the Public for the First Time.

Weekend Assignment Editors/City Desks

ADVISORY...for Saturday and Sunday (Sept. 20-21)

--(BUSINESS WIRE)

    Outdoor Concerts, Art Exhibits, Urban Gardening Specialists and
  Frisbee-Catching Dogs Will Draw a Crowd to Playa Vista's "Premiere
                       Weekend," Sept. 20 and 21


WHAT:        Playa Vista is holding the largest community open house
             in recent Los Angeles city history. A huge celebration --
             20 years in the making -- happens Sept. 20 and 21 at
             Playa Vista, Los Angeles' most exciting new urban
             community and the first Westside community built in the
             last half-century. Open to the public, Playa Vista's
             Premiere Weekend will showcase:

--  Tours of model homes            --  Urban gardening demonstrations
--  Open air concerts               --  Freshwater marsh tours
--  Art exhibit (Roberto Gutierrez) --  Model airplane exhibit
--  Test ride GEM electric cars     --  Children's Museum exhibit
--  Frisbee-catching dogs           --  Home technology exhibit

WHO:         Playa Vista President Steve Soboroff is available for
             interviews, upon request.

WHERE:       Playa Vista

WHEN:        Saturday, Sept. 20, 2003 and Sunday, Sept. 21, 2003
             12 p.m. to 4 p.m.

             Media interested in advancing the story can arrange
             access to Playa Vista during the week. Playa Vista
             President Steve Soboroff will also be available for
             interviews.

PARKING:     Media will have special reserved parking at Playa Vista
             (Map 702-D1). Turn south onto Playa Vista Drive (east of
             Lincoln Blvd.) at Jefferson Blvd. Media should present
             credentials, and they will be directed to parking at the
             CenterPointe Club.

BACKGROUND:  Situated on 1,086 acres between Marina del Rey and
             Westchester, just about a mile from the beach, Playa
             Vista is adding critically needed housing on Los Angeles'
             Westside, near where people work. Designed in a variety
             of architectural styles and built for today's lifestyles,
             the new residences are priced to appeal to a broad
             cross-section of buyers and renters. Mixed into this
             balanced community is commercial, retail and hundreds of
             acres of restored wetlands and open space. Electronic
             Arts, the leading video-game maker, will be moving into
             its new studio at Playa Vista in the coming months,
             eventually bringing 1,000 jobs to Los Angeles.