ADVISORY/Pillow Talk: The Influence of Embedded Media on War Coverage.

News Editors/Assignment Desks

ADVISORY...for Thursday (Oct. 16)

WASHINGTON--(BUSINESS WIRE)--Oct. 10, 2003

Press Club Seminar Examines the Effects of "Embedding" During the Conflict in Iraq 

WHAT:       The Program Committee and the International Section of the
            Public Relations Society of America (National Capital
            Chapter) will present a seminar on wartime media
            embedding.

            The program, entitled "Pillow Talk: The Influence of
            Embedded Media on War Coverage," will explore numerous
            questions: does embedding affect the impartiality of
            participating journalists? What are the advantages and
            disadvantages for the viewing public? Do journalists
            endure censorship or other forms of control as a result of
            embedding? What opportunities exist for non-embedded
            journalists in such an environment? There will also be
            time for questions from the audience.



WHO:        The panel of distinguished speakers will include Mr. Greg
            Kelly (Fox Television), who was the first television
            reporter to deliver live pictures of U.S. forces
            infiltrating Baghdad on April 5, 2003; Mr. William
            Branigin (Washington Post), who was embedded with the U.S.
            Army's 3rd Infantry Division in Iraq; Mr. Robert Michaud
            (Belo Broadcasting), who covered the Iraq conflict as a
            non-embedded photojournalist; Mr. Martin Turner,
            Washington Bureau Chief for the BBC; and Rear Admiral T.
            McCreary, Chief of Information, U.S. Navy, who played a
            key role in developing the embedding system.

            PRSA sponsors include EFX Company, Business Wire, VMS and
            Burrelle's Information Services, PR Newswire, Hill and
            Knowlton, Strategic Communications Group, Inc., U.S.
            Newswire, and Vocus, Inc. Transcription services for this
            seminar are sponsored by The Communications Center, LLC.

WHEN:       Thursday, Oct. 16, 2003, 6:00 p.m. - 8:15 p.m.

WHERE:      National Press Club, 529 14th Street NW, Washington D.C.
            20045

            The cost of the event is $35 for PRSA members; $40 for
            non-members, and $25 for students and retirees. Working
            press may attend the event at no charge. Non-registered
            attendees will pay an additional $5 at the door. You may
            register online for the event at www.prsa-ncc.org, fax
            your credit card information to [phone], or mail
            your check to PRSA/NCC, 10366 Democracy Lane, Suite B,
            Fairfax, VA 22030.