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ADVISORY/Photo regarding Kodak Max Versatility Plus is Available on NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com.


Photo/Business Editors

ADVISORY...

--(BUSINESS WIRE)

The photo is on Business Wire's Web Site at

http://www.businesswire.com/cgi-bin/photo.cgi?pw.050201/bw2

Photo caption reads:

ROCHESTER Rochester (rŏch`ĕstər, –ĭstər).

1 City (1990 pop. 70,745), seat of Olmsted co., SE Minn.; inc. 1858.
, N.Y.--(BUSINESS WIRE)--May 2, 2001

FAMILIAR YELLOW KODAK (company) Kodak - The photographic company responsible for Photo CD.

http://kodak.com/.
 FILM BOX GETS NEW LOOK -- Dan Carp, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Eastman Kodak Company, holds the companys newly enhanced 800-speed 35 mm film, dubbed dub 1  
tr.v. dubbed, dub·bing, dubs
1. To tap lightly on the shoulder by way of conferring knighthood.

2. To honor with a new title or description.

3.
 Kodak Max Versatility Versatility
Franklin, Benjamin

(1706–1790) American statesman, inventor, printer, author, scientist. [Am. Hist.: Benét, 366]

George
 Plus (top). The film is one component of a broad initiative designed to make it easier for consumers to shop for film and order digital services.

The new packaging design comes after extensive research into what consumers already know about film choice, what information they find useful and how best to communicate that information. New packaging clearly calls out the consumer benefits of products, and features photos and icons, which appear on the front of the package to make it easier to choose the right film for the right occasion. (Business Wire Photo)
CONTACT: Media Contact: Kathy Rauschenberg, Consumer Imaging, 770-522-2862
(kathy.rauschenberg@kodak.com )


See Business Wire story BW2071 for more information.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2001
Words:178
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