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ADVISORY/Photo of Taco Bell's(r) famous chihuahua spoofing Wall Street by ringing NYSE opening bell is available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and Business Wire's Web Site.


Photo/Business and Entertainment/Food Writers ADVISORY...

--(BUSINESS WIRE)

The photo is BW7 on AP PhotoExpress.

The photo is on Business Wire's Web Site

at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
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http://www.businesswire.com/cgi-bin/photo.cgi?pw.050200/bw7

Photo caption reads:

TACO BELL Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets. (R) FAMOUS CHIHUAHUA SPOOFS WALL STREET BY RINGING NYSE NYSE

See: New York Stock Exchange
 

OPENING BELL -- Company's New Nacho Chip Revealed to be the "Chip"

Behind "Lowest Priced IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  Ever"

Taco Bell's famous, talking Chihuahua surprised Wall Street today

by ringing the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Stock Exchange's opening bell to announce

that the real "chip" behind a high-profile campaign promoting the

lowest-priced IPO ever is actually the company's new Nacho Chips.

Introduced to consumers at just 49 cents (at participating

restaurants), traders were "offered" the first ever opportunity to

sample the "revolutionary, megabyte" chips, which are now made

fresh in Taco Bell restaurants across the country.

Ringing the bell from Taco Bell are Kip Knight, Chief Marketing

Officer, Sue Chipperton, Chihuahua Trainer, Peter Waller,

President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , the Taco Bell Chihuahua, Chris Becker, VP Brand

Communications, Dick Grasso, President of the NYSE, Jonathan Blum,

Sr. VP, Public Affairs. (Business Wire photo)

See BW1254 (NY-TACO-BELL) that ran earlier today for more

information.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 2000
Words:195
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