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ADVISORY/Photo of Spring Breakers With General Mills Mascots Available On BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and Business Wire's Web Site.


Business/Photo Editors

ADVISORY...

--(BUSINESS WIRE)

The photo is BW1 on AP PhotoExpress.

The photo is on Business Wire's Web Site at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.041102/bw1

Photo caption reads: Spring breakers pulled out all their Trix to be the Lucky winners of a cereal-eating contest at a Panama City Beach SpringBreakFast event. These cereal-lovers went Cuckoo for cereal-themed clothing -- unveiled on the beach -- showing phrases and characters associated with Cheerios, Trix, Cocoa Puffs and Lucky Charms cereals. Mascots Trix Rabbit, Sonny the Cuckoo Bird Sonny the Cuckoo Bird is the cartoon mascot for Cocoa Puffs, a General Mills-produced cereal. He often appears in its television commercials.

In the commercials, Sonny attempts to concentrate on a normal task and ends up coming across some reference to Cocoa Puffs themselves
 and Lucky the Leprechaun leprechaun (lĕp`rəkŏn), Irish fairy represented as a tiny old man. Leprechauns are mischievous and elusive creatures, said to possess buried crocks of gold, the location of which they will reveal if forced.  made special celebrity appearances and handed out T-shirts to a few lucky spring breakers. The full line of cereal-inspired loungewear lounge·wear  
n.
Clothing suitable for relaxing.

Noun 1. loungewear - clothing suitable for relaxation
article of clothing, clothing, habiliment, wearable, vesture, wear - a covering designed to be worn on a person's
 is available at Target stores in April and May. (Business Wire photo)
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2002
Words:127
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