ADVISORY/Photo of Guerilla Promotion for EarthLink's New Privacy-Focused Marketing Campaign Available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and Business Wire Web Site.Photo Editors/Internet & Advertising/Marketing Writers ADVISORY... --(BUSINESS WIRE) The photo is BW1 on AP PhotoExpress. The photo is on Business Wire's Web Site at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.030201/bw1 WASHINGTON, D.C.--March 2, 2001--PROTECT YOUR PRIVATES ONLINE -- Shining the spotlight on one of the most widely debated Internet issues, earlier this week EarthLink (Nasdaq: ELNK ELNK EarthLink, Inc. (stock symbol) ELNK Ethernet Link ), the nation's second largest Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , launched a marketing campaign focused on Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . [pilcrow (paragraph sign)] As part of its effort, EarthLink dispatched "Privacy Protection Teams" to install hundreds of rear-view mirrors and toilet seat cover holders -- each with branded privacy messages -- above urinals and in bathroom stalls at dozens of high-traffic bars and eateries in Washington, D.C. and Austin, Texas. According to Claudia Caplan, EarthLink's vice president of brand marketing, the guerilla promotion was intended to make people think about their Internet privacy -- a subject often taken for granted Adj. 1. taken for granted - evident without proof or argument; "an axiomatic truth"; "we hold these truths to be self-evident" axiomatic, self-evident obvious - easily perceived by the senses or grasped by the mind; "obvious errors" -- while they are in another environment where privacy is commonly expected. |
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