ADVISORY/Photo of Gary Erickson, CEO of Clif Bar Inc. is available in a Smart News Release on www.businesswire.com.Photo/Business Editors/Health & Food Writers SMART NEWS ADVISORY... --(BUSINESS WIRE) A photo that goes with Business Wire Story 389, that ran on November 8, is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.111000/bb5 Photo caption reads: Gary Erickson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. Inc. in Berkeley, Calif., begins a weeklong week·long adj. Continuing through the week: a weeklong conference. Adj. 1. weeklong - lasting through a week; "her weeklong vacation" seven-day diet consisting exclusively of his company's energy bars and gels. The week culminates Nov. 17 with a 175-mile, cancer-fundraising bike ride. The events celebrate the 10th anniversary of the bike ride that led Erickson to create the Clif Bar(r). On a 1990 ride, Erickson quickly tired of eating the only energy bar available and decided to create one with great taste. |
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