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ADVISORY/Photo of A Ribbon Cutting Ceremony Commemorating A Joint Technology Development Center Between Sony Computer Entertainment Inc., IBM and Toshiba in Austin, Texas is available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and Business Wire's.


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ADVISORY...

--(BUSINESS WIRE)

The photo is BW1 on AP PhotoExpress.

The photo is on Business Wires Web Site

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Photo caption reads:

Sony Computer Entertainment Inc. (SCEI SCEI Sony Computer Entertainment, Incorporated
SCEI Sony Computer Entertainment Inc.
), IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  and Toshiba Corporation today launched a joint technology development center in Austin, Texas to support the design of an advanced "supercomputer-on-a-chip" for a new wave of broadband-attached, pervasive devices.

Less than a month after announcing a collective investment of more than $400 million to develop a new genre of microchips, code-named "Cell," IBM, SCEI and Toshiba have established a design center that will be staffed with nearly 300 skilled computer architects and chip designers dedicated to the project.

To commemorate the milestone (pictured, from left), Takeshi Nakagawa, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for the Semiconductor Company of Toshiba Corporation; Dr. John Kelly, senior vice president and group executive for the IBM Technology Group; and Ken Kutaragi, president and CEO of SCEI participated in a ribbon cutting ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business.

Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which
 at the design center located within IBM's facility in Austin, Texas. (Business Wire photo)
CONTACT: Chris Andrews, IBM Corporation, 845-892-5389, candrews@us.ibm.com
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2001
Words:195
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