ADVISORY/Photo Opportunity; PROFILE PHILADELPHIA to Be Unveiled at Philadelphia Convention & Visitors Bureau Member Event Tuesday.

News Editors/Assignment Desks

ADVISORY...for Tuesday (March 9)

--(BUSINESS WIRE)

Philadelphia Convention & Visitors Bureau

WHAT:       US Airways' Attache magazine will proudly unveil PROFILE
            PHILADELPHIA, a 54-page editorial section showcasing
            Philadelphia and its surrounding regions, featured in the
            March 2004 issue. The Philadelphia Convention & Visitors
            Bureau (PCVB) is hosting more than 400 of its members at a
            networking event surrounding the opening of the
            Philadelphia Flower Show and this editorial debut.

            The Philadelphia Convention & Visitors Bureau's
            Spring/Summer 2004 Official Visitors Guide will also be
            unveiled at the event.

WHEN:       Tuesday, March 9, 2004
            6:00 PM   Presentation & Unveiling

WHERE:      Pennsylvania Convention Center
            Room 108
            12th & Arch streets

PROGRAM:    Welcome: Tom Muldoon, president, PCVB

            Profile Philadelphia Unveiling: Chris Sever, district
            sales manager, US Airways; and Randy Achee, publisher,
            Attache magazine

            Spring/Summer Official Visitors Guide Unveiling: Jennifer
            Manley, director of membership, PCVB

DETAILS:    US Airways Attache serves a unique market. More than 1.6
            million people read Attache each month on planes and in
            airports. Attache has won more than 60 major design and
            editorial awards since July 1997, including Best Inflight
            Magazine for 1998, 1999, 2000 and 2001 and runner-up in
            2002 and 2003.

            The mission of the PCVB (www.pcvb.org) is to market
            Philadelphia as a convention, meeting and tourist
            destination to national and international audiences.
            Focusing on the meetings and conventions business and the
            travel trade, the PCVB's sales force works diligently to
            increase the city's hotel occupancy and average daily
            rate, while concurrently affecting other segments of the
            hospitality industry, such as attractions, the performing
            arts, restaurants and retail.