ADVISORY/Photo Opportunity: Select Comfort Presents `Share a Space with Vern'; Sleep Number Bed Retailer Celebrates Grand Opening in Chicago's Water Tower Place.

News Editors/Calendar Editors/Assignment Desks

ADVISORY...for Saturday (May 8)

--(BUSINESS WIRE)

What:        Vern Yip, interior designer and original cast member of
             TLC's Trading Spaces, will appear at the new
             SELECT COMFORT(R) store in Water Tower Place on Saturday,
             May 8, 2004.  All customers who donate a minimum of one
             dollar to Ronald McDonald House Charities(R) can "Share
             a Space with Vern" and have their picture taken with Yip
             on the new SLEEP NUMBER(R) 9000 bed.  Select Comfort will
             match all cash donations up to $1,000 and all proceeds
             will go directly to Ronald McDonald House Charities.

             In celebration of Mother's Day (May 9), Yip and Select
             Comfort will be giving long-stemmed roses to the first 50
             mothers who find their Sleep Number at the new store on
             May 8, 2004.

             Yip is one of more than 300 celebrities and professional
             athletes who enjoy the comfort of The Sleep Number Bed by
             Select Comfort(TM).

When:        Saturday, May 8, 2004, 12:00-2:30 p.m.
             12:00 p.m. -- Official grand opening ribbon cutting
             12:30-2:30 p.m. -- Public event

Where:       Select Comfort, Water Tower Place
             835 North Michigan Avenue, Chicago, Illinois

Company
Information: Founded in 1987, Select Comfort Corporation is the
             nation's leading bed retailer(1), holding 26 U.S. issued
             or pending patents for its personalized sleep products.
             The company designs, manufactures and markets a line of
             adjustable-firmness mattresses featuring air-chamber
             technology, branded the Sleep Number(R) bed, as well as
             foundations and sleep accessories.  Select Comfort's
             products are sold through its 352 retail stores located
             nationwide, including 13 leased departments in Bed Bath &
             Beyond stores; through selected bedding retailers;
             through its national direct marketing operations; and on
             the Internet at www.selectcomfort.com.

For More
Information: Contact Anna White Lovely, Select Comfort,
             [phone], [e-mail].

(1) Top 25 Bedding Retailers, Furniture Today, May 26, 2003