ADVISORY/Photo Opportunity: Local Celebrities Battle for Top Grilling Honors to Support Second Harvest Heartland at RanchFest.

News Editors/Lifestyle Editors

ADVISORY...for Saturday (June 19)

--(BUSINESS WIRE)

Celebrities will prepare their favorite recipes using new

Rancher's Preferred USDA Choice Black Angus Beef

available exclusively at Cub Foods stores

WHAT: The Cub Foods Midway store will host local celebrities as they
      battle for top grilling honors and support Second Harvest
      Heartland food bank on June 19 at RanchFest. To launch Rancher's
      Preferred -- a new brand of heartland-raised, USDA Choice Black
      Angus beef--celebrities will compete in the cook-off by
      preparing their favorite beef recipes. Cub Foods will donate
      $100 on behalf of each celebrity participant and $500 in the
      name of the winning celebrity to Second Harvest Heartland food
      bank. Celebrity grillers' entrees will be judged by a panel of
      three distinguished chefs from renowned Twin Cities restaurants.
      Also, $100 will be donated to the food bank on behalf of each
      judge.

      Open to the public, RanchFest attendees will learn grilling
      ideas from their favorite local celebrities, sample Rancher's
      Preferred beef products and participate in a variety of
      games--including a mooing contest. Kids will participate in
      watermelon seed-spitting and corn-shucking contests. Contest
      winners will receive $500, $100 and $50 Cub Foods gift cards and
      other prizes. RanchFest also will include a petting zoo,
      featuring friendly farm animals.

      The "Gurus of Grilling" contest will officially be kicked off at
      RanchFest. The contest is a search for the Twin Cities' best
      amateur grilling gurus, who will compete for top grilling
      honors. Consumers may enter the "Gurus of Grilling" contest at
      any of Minnesota's 49 Cub Foods stores. Finalists will face each
      other in a grilling contest in late July for the title "Guru of
      Grilling." First, second and third-place winners will receive
      valuable prizes, including an all-expense-paid trip to a Dude
      Ranch in the Wild West.

      Rancher's Preferred Black Angus Beef is steakhouse quality, 100
      percent USDA Choice beef raised exclusively in the heartland.
      Rancher's Preferred is available at Cub Foods stores beginning
      June 20.


PHOTO/INTERVIEW OPPORTUNITIES:

    --  Celebrities grilling their favorite beef recipes

    --  Kids participating in watermelon seed-spitting and
        corn-shucking contests

    --  Adults participating in a mooing contest

    --  Attendees sampling Rancher's Preferred steak, ribs and other
        picnic foods

    --  Interviews with celebrity chefs and judges

    --  Interviews with spokesperson for new Rancher's Preferred beef
        products

    --  Kids petting goats, pigs, sheep, rabbits, chickens, ducks, a
        donkey and pony

WHEN/WHERE:

        Saturday, June 19, 2004
        Noon - 1 p.m., Celebrity grilling contest
        Noon - 4 p.m., Sampling, games and contests

        Cub Foods - Midway location
        1440 University Ave. W.
        St. Paul, Minn.  Phone: [phone]