ADVISORY/Photo E-Color marketing campaign Orange Santa is available on BW PhotoWire/AP PhotoExpress,NewsCom, PressLink and Business Wire's Web Site.Photo/Business/Internet Editors ADVISORY... --(BUSINESS WIRE) The photo is BW2 on AP PhotoExpress. The photo is on Business Wire's Web Site at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.122399/bw2 Photo caption reads: SAN FRANCISCO--(BUSINESS WIRE)--Dec. 23, 1999 HOLIDAYS SHOPPERS WARY OF PURCHASING COLOR-IMPORTANT ITEMS ONLINE -- What happened when Santa bought his suit online this year? The Orange Santa is the latest marketing campaign by E-Color, Inc. for its new True Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Color service. Online retailers can now show items online with the right color, thus increasing consumer confidence and reducing conversions. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the web-survey of 400 Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f by InfoTrends, more than 91 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. are aware that the colors they see on their monitor are not necessarily true-to-life colors. Additionally, 88 percent of consumers would prefer to shop at an Internet site that could technically guarantee that items on the site were viewed in the true and accurate color. More information on True Internet Color can be found at www.ecolor.com. (Business Wire photo) CONTACT: The Ardell Group, Barbara Lord, 858/792-2937 (barbara@ardellgroup.com) See BW0088 (CA-E-COLOR) that ran earlier today for more information. |
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