ADVISORY/Philly Unveils Ground-Breaking Gay TV Ad at `Sneak Peek' in NYC; $1.7 Million Summer Tourism Push Targets Family, Multicultural and Gay Travelers.

Business Editors/Travel Writers

ADVISORY...for Wednesday (June 2)

--(BUSINESS WIRE)

    WHAT: The Greater Philadelphia Tourism Marketing Corporation
        (GPTMC) will preview its Philly's More Fun When You Sleep
        Over(R) summer advertising campaign. Designed to bring more
        tourists to the region, the effort includes special niche
        campaigns for multicultural and gay travelers.

        The $1.7 million advertising buy, promoting Philadelphia and
        Its Countryside, includes three television spots, eight radio
        spots, print, outdoor and transit advertising, along with a
        massive Lincoln Tunnel billboard, a first for the company.
        GPTMC will also spread the message on the ground, in the air
        and on the playing field through Southwest Airlines,
        USAirways, Amtrak and the Philadelphia Phillies. GPTMC will
        make its largest push ever in a single season aimed at
        multicultural travelers, dedicating 30 percent of the buy
        towards that market.

        In addition, Philadelphia will unveil a new gay television
        commercial, which will begin airing in June 2004. Never before
        has a U.S. city, resort or international destination used
        television advertising to invite gay travelers to visit, a
        fact confirmed by the Commercial Closet Association, a
        non-profit education organization that charts the evolving
        worldwide portrayals of the gay community in mainstream
        advertising.

    WHO: The event host is GPTMC. Speakers include:

    --  Meryl Levitz, president and CEO, GPTMC

    --  David Jeffreys, president, Altus Group

    --  Mike Wilke, executive director, The Commercial Closet

    WHEN: Wednesday, June 2, 2004, 10:30-11 a.m.

    WHERE: The Broadway Screening Room
           The Brill Building, 49th Street & Broadway, 5th Floor
           New York City, New York

The Greater Philadelphia Tourism Marketing Corporation (GPTMC), Philadelphia's regional tourism marketing agency, is a private, non-profit organization dedicated to building the region's economy and positive image through tourism and destination marketing.

Note to Editors: For photos of Greater Philadelphia, visit the photo gallery of http://www.gophila.com/pressroom. Beta tapes of mainstream, gay and multicultural spots available