ADVISORY/Philippe The Original Rolls Back Prices of Sandwiches to 10 Cents, Coffee to a Nickel; Historic Los Angeles Restaurant Celebrates 90th Anniversary.

--(BUSINESS WIRE)--

What:          - To celebrate its 90th year of business in Los Angeles,
            Philippe The Original, a culinary landmark renowned for
            creating the "French Dip" sandwich and serving the 10-cent
            cup of coffee, will roll back the prices of their famous
            sandwiches to the original 1918 price of 10 cents and
            coffee to 5 cents.        The public is invited to attend.
            Also, all French Dip sandwich lovers are encouraged to
            enter the "Fondest Memories of Philippe's" contest by
            either accessing the www.philippes.com Web site or by
            sending cards and letters to the restaurant.  Prizes
            include a free lunch or dinner at Philippe's for the
            winner and 20 friends, or dinner for two and tickets to a
            Dodger baseball game.
Where:          - Philippe the Original
            1001 N. Alameda St.
            Los Angeles, Calif. 90012
            213/628-3781
When:          - Tuesday, Oct. 6
            4 p.m. to 8 p.m.
Who:          - A special part of the celebration will include a
            historical-monument designation by Mayor Richard Riordan,
            as Philippe's is one of the very few businesses in the
            city with 90 years of service.  The mayor had ordered that
            a permanent sign be posted on the street lamp in front of
            Philippe's (at Alameda and Ord Streets) that proclaims its
            90th anniversary.
            Veteran Los Angeles television personality Huell Howser,
            host of the weekly "Visiting With Huell Howser" TV show,
            will serve as the emcee of the event.  Famed Los Angeles
            Dodger peanut vendor Roger Owens will also be in
            attendance, demonstrating his celebrated technique by
            tossing 800 bags of peanuts to customers in the festive
            line that is sure to wind its way around the block.  Other
            personalities are also expected to attend.
Why:          - With all of the businesses that come and go in Los
            Angeles, Philippe's located in the heart of downtown L.A.
            remains one of the "tried and true," surviving wars,
            recessions, changing neighborhoods and riots.
            Established in 1908 by French immigrant Philippe Mathieu,
            Philippe's began as a delicatessen and sandwich shop.
            In 1918, Philippe was preparing a sandwich for a policeman
            and accidentally dropped the French roll into the
            drippings from a roasting pan.  The policeman liked the
            sandwich and came back the next day with some friends to
            order the sandwich "dipped" in the meat pan.  From that
            day forward, a new sandwich was born -- the "French Dip."
            Philippe's has been owned and operated by the same family
            since 1927, and is still the only restaurant in Los
            Angeles where you can order a 10-cent cup of coffee.