ADVISORY/Philippe The Original Rolls Back Prices of Sandwiches to 10 Cents, Coffee to a Nickel; Historic Los Angeles Restaurant Celebrates 95th Anniversary.

News Editors/Calendar Editors/Assignment Desks

ADVISORY...for Monday (Nov. 3)

--(BUSINESS WIRE)

WHAT:   To celebrate its 95th year of business in Los Angeles,
        Philippe The Original, a culinary landmark renowned for
        creating the "French Dip" sandwich and serving the 10-cent cup
        of coffee, will roll back prices of their famous sandwiches
        and coffee.

        On November 3, 2003, for one day only, from 4-8 p.m.,
        Philippe's will offer its renowned French Dip sandwiches,
        available in delicious roast beef, lean ham, tasty turkey,
        succulent leg of lamb and juicy roast pork at the original
        price of 10 cents. A cup of their famous 10-cent coffee will
        sell for five cents.

WHERE:  Philippe The Original
        1001 North Alameda Street
        Los Angeles, CA 90012
        213-628-3781

WHEN:   Monday, November 3, 2003
        4 - 8 p.m.

        3:30 p.m. the chorus of Santa Teresita School in Los Angeles
        will perform.

        5:00 p.m. Mayor James Hahn; Los Angeles City Councilmembers Ed
        Reyes, Tom La Bonge and Janice Hahn; Los Angeles County
        Supervisor Zev Yaroslavsky and Deputy Chief Gary Brennan will
        join the celebration.

WHO:    Three generations of family members who own Philippe's and
        famed Los Angeles Dodger peanut vendor Roger Owens, who will
        demonstrate his celebrated technique by tossing 800 bags of
        peanuts to customers in the festive line that is sure to wind
        its way around the block. Other personalities are also
        expected to attend.

WHY:    Originated in 1908 by French immigrant Philippe Mathieu,
        Philippe's began as a delicatessen and sandwich shop. In 1918,
        Philippe was preparing a sandwich for a policeman and
        accidentally dropped the French roll into the drippings from a
        roasting pan. The policeman liked the sandwich and came back
        the next day with some friends to order the sandwich "dipped"
        in the meat pan. From that day forward, a new sandwich was
        born -- the "French Dip."

        Philippe's has been owned and operated by the same family
        since 1927 and is still the only restaurant in Los Angeles
        where you can order a 10-cent cup of coffee.

        In 1998, Los Angeles Mayor Richard J. Riordan designated
        Philippe The Original a historic monument in recognition of
        its 90 years of doing business in Los Angeles.