ADVISORY/Pegasystems to Present Best-Practices Process Approach to Customer Service and Preview New Card-Specific Customer Service Solution.

Business Editors/High-Tech Writers

ADVISORY...for Thursday (May 6)

16th Annual Card Forum & Expo

Booth #229

--(BUSINESS WIRE)

WHO:    John Buten, director, Product Marketing, Pegasystems Inc.
        (NASDAQ: PEGA)

WHAT:   Industry Innovation Session, 16th Annual Card Forum & Expo

WHERE:  Renaissance Orlando Resort Seaworld, Orlando, FL, Veiltail
        Room
        http://www.tmconferences.com/conferences/CFE04/about.html

WHEN:   Thursday, May 6, 2004, 12:15pm
        (Conference: May 5-7, 2004 - Pegasystems' booth #229)

WHY:    Pegasystems, a supplier to more than half of the nation's top
        card issuers, will present the benefits of the process-based
        approach to card customer service, focusing particularly on
        customer retention, cross-selling and reducing risk.

        Pegasystems will also preview PegaCARD Customer Process
        Manager, a new card-specific software solution that leverages
        the unique process-driven approach of the company's Customer
        Process Manager platform to deliver true one-and-done
        resolution of customer inquiries. PegaCARD Customer Process
        Manager delivers:

        --  An interface that anticipates customers' needs and guides
            agents through interactions for better service with less
            training;

        --  Integrated business rules to bring back-office expertise
            to the point of customer contact, for first-call
            resolution;

        --  Best-practice workflows for common card customer service
            inquiries, automating routine tasks and eliminating call
            wrap-up.