ADVISORY/PRIMEDIA Chief Internet Officer Presenting at the Goldman Sachs Second Annual Internet New Media and e-Commerce Conference.

Business Editors

ADVISORY...for Tuesday (April 3, 2001)

--(BUSINESS WIRE)

PRIMEDIA's (NYSE: PRM) Chief Internet Officer, Scott Kurnit will be presenting at the Goldman Sachs Second Annual Internet New Media and e-Commerce Conference in Las Vegas, Nevada on Tuesday, April 3, 2001 @ 2:45 p.m. Pacific Time.

For your viewing the PRIMEDIA presentation is being posted on the home page of the PRIMEDIA website www.primedia.com.

Please contact Warren Bimblick at 1(212) 745-0615 if you have any questions about the conference or if you would like to meet with management at the conference.

This presentation contains certain forward-looking statements concerning Primedia's operations, economic performance and financial condition. These statements are based upon a number of assumptions and estimates, which are inherently subject to uncertainties and contingencies, many of which are beyond the control of the Company, and reflect future business decisions, which are subject to change. Some of these assumptions may not materialize, and unanticipated events will occur which can affect the Company's results.