ADVISORY/PERPLEXED BY THE NUANCES OF CAN-SPAM? EmailLabs VP to Outline Compliance Issues, Permission Email Marketing Best Practices and Why Unsolicited Commercial Email is Not an Option At March 2 Executive Marketing Insights Seminar in San Jose.Business Editors ADVISORY...for Tuesday (March 2) SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Feb. 24, 2004 For marketers looking to make sense of the increasingly complex world of email marketing, a senior executive from EmailLabs will outline strategies for customer acquisition through a "best practices" approach to email marketing, at a March 2 seminar in San Jose. Loren McDonald, marketing vice president at EmailLabs (www.emaillabs.com), will be a featured panelist pan·el·ist n. A member of a panel. Noun 1. panelist - a member of a panel panellist panel - a group of people gathered for a special purpose as to plan or discuss an issue or judge a contest etc during the Executive Marketing Insights (EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC. ) half-day seminar, "Reaching New Customers in Today's Business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. Environment," the organization's first quarterly event for 2004. EMI is a not-for-profit Not-for-profit An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses. consortium of companies producing San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay marketing seminars.
WHO: Loren McDonald, Vice President of Marketing for EmailLabs,
has 20 years of experience in marketing and strategy consulting.
McDonald is a frequent speaker and writer on email marketing
trends and best practices, and is currently at work on a book on
email marketing best practices.
The program also features:
-- Sarah Hammann, General Manager of Intuit's Small Business
Services, who will deliver the keynote presentation, focusing
on "how to make 'right' for your customers 'right' for your
business."
-- Laura Hylton, President of Tactical TeleSolutions, who will
deliver a presentation entitled "How to Reach Your Clients
and Prospects Without Getting Filtered Out." Hylton will
discuss how to provide value and develop quality leads
through telemarketing.
WHAT: McDonald's presentation, "Using Email Marketing for Customer
Acquisition in an Increasingly Complex Environment," will
address best practices for email marketing in an era of customer
control, spam filters and legislation, and concerns over the
viability of email list rental. Posing the question "Is
unsolicited email marketing really an option?" McDonald will
discuss CAN-SPAM and its implications, explore email marketing
options and approaches, and explain how to acquire customers
through permission-based email.
WHEN: 7:30 a.m (registration), March 2, 2004
WHERE: Hyatt Sainte Claire, 302 South Market Street, San Jose
HOW: To schedule an interview with Loren McDonald, contact:
Ken Greenberg
Edge Communications, Inc.
818/719-9292
ken@edgepress.com
ABOUT EXECUTIVE MARKETING INSIGHTS Executive Marketing Insights was established by a group of San Francisco Bay Area companies as a not-for-profit quarterly seminar series. The seminars are intended to provide business executives with thought leadership so that they may gain actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. insights and leverage the experience of others who have created and managed businesses, grown their top-line sales, established and developed strong brands, and delivered appropriate returns to investors. For more information about EMI, visit http://www.execinsights.com or call 925-552-1595. To register for the event, visit http://www.acteva.com/booking.cfm?bevaid=56528 ABOUT EMAILLABS EmailLabs is a leading provider of advanced email technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email-marketing platform is provided as an ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. technologies. The company provides email-marketing solutions to more than 300 companies, including Nokia, Agilent, PalmSource, Jupitermedia and Silicon Valley Bank. Headquartered in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif., EmailLabs is a service of Uptilt, Inc. Uptilt is privately held and profitable. For more information, visit www.EmailLabs.com. |
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