ADVISORY/Open Country Announces Open Innovation -- July 31-August 1, 2001.

Business Editors/High Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--July 13, 2001

WHAT: One of the most exciting conferences this year. Open Innovation
      will bring together leading thinkers. Open Source developers,
      investors and entrepreneurs to explore the issues and
      opportunities for new software directions and debate the
      business models needed to support growth.

Conference sessions and topics include:

-- Market Interests are Best Served by Open Innovation

-- Open Source -- Leaping the Barriers

-- Business Models for Open Innovation

-- The Art of Innovation

-- The Humane Interface

-- Integrating Open Source into the Enterprise

-- Open Source Investment

-- Global Directions for Open Source

-- Incremental Maturity or Accelerated Innovation

Speakers and presenters include:

-- Nolan Bushnell, CEO and Founder of uWink,

-- Arthur C. Clark, author, innovator and space age expert

-- Mark Gorenberg, Partner, Hummer Winblad Venture Partners

-- Tom Kelley, General Manager, IDEO

-- Lawrence Lessig, author and Stanford professor

-- Bruce Perens, Open Source Advocate, Hewlett-Packard

-- Jef Raskin, author and creator of the Macintosh

-- Gene Amdahl, Grandfather of the Modern Computer

The conference fee is $295 for registrations completed by July 17 and
$395 for registration after that date.

For more information please visit: www.openinnovation.org or call
925/975-0711.

WHEN:   July 31 - August 1, 2001

WHERE:  Santa Clara Marriott,
        2700 Mission College Blvd.,
        Santa Clara, California

WHO ATTENDS: Leading thinkers, developers, investors, entrepreneurs,
             technical managers and anyone interested in new software
             directions and business models.

GENERAL REGISTRATION: Online at http://www.openinnovation.org or
                      http://www.acteva.com\go\openinnovation
                      By phone: [phone]

PRESS/ANALYST REGISTRATION: E-mail to: [e-mail]
                            By phone: [phone]