ADVISORY/Onyx Software and Microsoft to Host Live NetCast on Segment-Specific CRM Strategies.News/Assignment Editors and Technology Writers ADVISORY... for Tuesday (Oct. 30) --(BUSINESS WIRE)
What: Live NetCast on "Using a Segment-Specific CRM Strategy to
Drive Revenue and Customer Loyalty."
High-value customers are usually defined at those comprising
20 percent of the overall customer base, yet providing 80
percent of the revenue. Companies can with the race for
revenues and customer loyalty when they concentrate on these
high-value customers and then market, sell and service them
better and faster than the competition.
To win customers and revenue, companies need to own and
leverage the specific segments that represent the greatest
proportion of potential profit. The challenge with a
segment-specific strategy is creating a seamless, branded
customer experience across all customer communication channels
that are appropriate to each segment.
One of the clear areas of opportunity in this arena is to
employ a Customer Relationship Management (CRM) solution to
support an integrated, segment-specific strategy aimed at
building loyalty and revenue -- within specific customer
segments.
To help companies learn more about value-based CRM, Onyx
Software and Microsoft Corp. are hosting a free one-hour
NetCast.
Who: Claudio Marcus of Gartner Group will keynote this live
presentation and detail the process of identifying high-value
customer segments and then implementing CRM technology to
address those segments.
When: Tuesday, October 30, 2001
10 a.m. (PDT)
1 p.m. (EDT)
6 p.m. (GMT)
Register
At: http://www.onyx.com/NewsAndEvents/netcasts.asp?where=7_2_2_1
About Onyx onyx (ŏn`ĭks), variety of cryptocrystalline quartz, differing from agate only in that the bands of which it is composed are parallel and regular. Software Onyx Software Corp. (Nasdaq:ONXS) is a global supplier of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) enterprise applications that power a company's entire business world, connecting sales, marketing and service organizations with customers, prospects and partners. Through an innovative mix of Internet technology, strategic services and customer commitment, Onyx helps companies create the seamless, branded customer experiences they need to forge competitive advantage and build real business value. Its reliable, scalable, flexible, holistic Holistic A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment. Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine solutions enable companies to attract, acquire and retain customers and partners across all channels and touch points. Onyx customers include American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Broadwing, Commerce One, Credit Suisse The Credit Suisse Group (SWX:CSGN, NYSE: CS) is a financial services company, headquartered in Zürich, Switzerland. It is the second-largest Swiss bank, behind UBS AG. , Dreyfus, FirstWorld Communications, Portland Trail Blazers The Portland Trail Blazers are a professional basketball team based in Portland, Oregon. They play in the National Basketball Association (NBA). The franchise, based in Portland throughout its existence, entered the league in 1970 and has won the NBA Championship once, in 1977. , Prudential Prudential is the name of two different companies and buildings named after them: Companies:
This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Factors that could affect Onyx's actual results include, but are not limited to, the "Important Factors That May Affect Our Business, Our Results of Operations and Our Stock Price" described in our quarterly report on form 10-Q Form 10-Q See 10-Q. for the period ending June 30, 2001. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Onyx undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date of this release or to reflect the occurrence of unanticipated events. Onyx is a registered trademark of Onyx Software Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. |
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