ADVISORY/Online News Gains Popularity.

Business Editors

ADVISORY...

--(BUSINESS WIRE)--Aug. 27, 2001

TOPIC: According to a new study by Jupiter Media Matrix, the number of people
visiting news websites grew 14.7 percent from July 2000 to last month.
According to a story in the New York Times, the survey shows that already
popular national and world-oriented outlets, such as MSNBC.com and
Washingtonpost.com, are the sites seeing more hits, while many smaller, more
locally-focused news sites are growing at a much slower rate or not at all. The
surge in e-users doesn't appear to be hurting print editions, though, the story
said. A recent survey of 4,917 people by Belden Associates claims that only 3
percent of users in four markets said a news Web site had prompted them to give
up the print newspaper, and 6 percent said they had started a subscription to
the print newspaper after reading the online version, the story said. EXPERTS:
ExpertSource can offer several highly qualified experts to comment on this
story:

Mr. David Cole is proprietor of The Cole Group. As a 25-year veteran of the newspaper business, he can comment on a variety of industry topics, including journalism trends, newspaper sales, newspaper technologies and the affects of new media on newspapers. 650/557-9595; [e-mail]

After earning a B.S. in journalism (U. of Oregon '84) and an M.B.A. (U. of Chicago '86), Dr. Dane Claussen spent nine years in the newspaper industry as editor and publisher of daily, weekly, biweekly and monthly newspapers; as a mergers and acquisitions broker and appraiser for small publishing companies; and a newspaper management consultant. His is now a professor of mass communications at Southwest Missouri State University. 417/836-8719

John Nicol is the General Manager of MSNBC.com, a joint venture of Microsoft and NBC, and recognized as one of the most innovative news sites on the Web. Nicol oversees product development, business development, finance, marketing, sales, operations, international development, and the affiliate program. Before becoming general manager of MSNBC, Nicol was director of technology at MSNBC, where his primary role was to manage the product development organization and the affiliates group. In addition, Nicol headed the corporate product steering committee for MSNBC. PR: Shakira Brown [e-mail]

Prof. Ann M. Brill's areas of expertise include online journalism, online advertising, e-commerce and its relationship to editorial content, and effects of implementation of new technology. She is a professor at University of Kansas and the director of the Dow Jones Newspaper Fund Online Editing Program. She also serves as a consultant to online media in staff and marketing development. 785/864-7656

Christopher M. Schroeder is chief executive officer and publisher of Washingtonpost. Newsweek Interactive(WPNI), and one of the leading national executives charting the future of online media. As publisher of washingtonpost.com and Newsweek.MSNBC.com, Schroeder is responsible for leading The Washington Post company's initiatives in new media and electronic publishing. Schroeder was previously president and chief operating officer at WPNI, and before that he was president and chief executive officer at another Post company, LEGI-SLATE, INC. Prior to joining the Post, Schroeder was partner at Thayer Capital Partners, a leading investment company in Washington, D.C. PR: Amy Wease 703/469-3098; [e-mail]

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

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