ADVISORY/Noted Consumer Behavior Author Fred Crawford to Address 37th Annual Food Marketing Conference on March 26.

Business Editors

ADVISORY...for Tuesday (March 26)

--(BUSINESS WIRE)

Cap Gemini Ernst & Young Executive to Discuss the

Revolt Consumers are Leading Against "Business as Usual"

WHAT/: Most businesses think they really know their customers
 WHO   and understand their true wants and needs. Today's consumer,
       however, takes issue with that notion. Many seek to be
       recognized as individuals and demand that business be
       conducted on their terms.

       Author and management consultant Fred Crawford will discuss
       the revolution being led by the 21st century consumer against
       the "business as usual" concept. In his keynote, "The Myth of
       Excellence: Striving for Consumer Relevancy," Crawford will
       share proven strategies for meeting the demands of today's
       empowered customers - those who are crying out for respect,
       dignity, and service. In addition, Crawford will provide new
       and useful insights into the startling changes taking place
       before our very eyes.

       Crawford is Executive Vice President at Cap Gemini Ernst &
       Young and Global Managing Director of the Consumer Products,
       Retail and Distribution practice. He and co-author Ryan
       Mathews wrote the best-selling book, "The Myth of Excellence,
       Why Great Companies Never Try to Be the Best at Everything."

WHEN:  Tuesday, March 26, 2002, from 8:15 - 9:00 a.m. (EST)

WHERE: Bernhard Conference Center
       Western Michigan University
       1903 W Michigan Avenue, Kalamazoo, MI 49008-5430

Media interested in attending, learning more about the speech, or interviewing Fred Crawford should contact Matthew Hantz at 212-481-7000 x 531 or [e-mail].