ADVISORY/Nintendo Gives Celebrities a Dose of Reality at E3 2003; Reality TV Celebrities Battle It Out at the Nintendo Booth.

Entertainment Editors/Business Editors/High-Tech Writers

ADVISORY...for Wednesday-Thursday (May 14-15)

--(BUSINESS WIRE)

WHAT:   Reality TV comes to life at the Nintendo booth as
        celebrities compete to be crowned champion of Nintendo's
        Celebrity Challenge. Play-by-play commentary will be provided
        by emcee, Jamie Kennedy, host of "The Jamie Kennedy
        Experiment," as stars from "American Idol" and "Mr.
        Personality" battle it out in a head-to-head video game
        competition.

        Los Angeles Laker cheerleaders will also prove that "girls got
        game" as the sexy sports sirens compete followed by a sizzling
        dance routine. "Intern Ross," Jay Leno's man-on-the-street
        correspondent, will provide comedic commentary. The excitement
        continues as World Wrestling Entertainment(TM) (WWE(TM))
        Superstars, Rob Van Dam(TM) and Rey Mysterio(TM), take their
        skills from the ring to the track on Nintendo's new "Mario
        Kart(R): Double Dash!!"(TM) for the Nintendo GameCube(TM).

EVENT SPECIFICS:

        Event 1:
        Wednesday, May 14, 2003
        11:00 a.m. - 12:00 p.m.
        Reality TV Celebrity Challenge featuring:
         Jamie Kennedy - "The Jamie Kennedy Experiment"
         Kimberly Caldwell - "American Idol"
         Hayley Arp - "Mr. Personality"
         J.D. Adams - "American Idol"

        Event 2:
        Thursday, May 15, 2003
        11 a.m. - 12:00 p.m.
        Laker Girls Video Game Competition featuring:
         The Los Angeles Laker Girls
         "Intern Ross" (Jay Leno's man-on-the-street)

        Event 3:
        Thursday, May 15, 2003
        1:00 p.m. - 2:00 p.m.
        WWE Video Game Competition featuring:
         Superstars, Rob Van Dam and Rey Mysterio
         "Intern Ross" (Jay Leno's man-on-the-street)

WHERE:  Los Angeles Convention Center
        West Hall, Nintendo Booth #2816

NEWS/VISUALS:

    --  Preview upcoming Nintendo video games

    --  America's favorite Reality TV celebrities gather for heated
        video game competition with emcee, Jamie Kennedy, host of "The
        Jamie Kennedy Experiment"

    --  Laker Girls perform hot dance routine and compete in video
        game challenge

    --  WWE Superstars get competitive outside the ring and take on
        two courageous E3 attendees

    --  Celebrities will be available for interviews

BACKGROUND:

        As the worldwide leader and innovator in the creation of
        interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan,
        manufactures and markets hardware and software for its popular
        home video game systems. The systems include Game Boy(R),
        Nintendo(R) 64, Game Boy(R) Advance and Nintendo GameCube.