ADVISORY/New Research from Javelin Strategy: Are Your Viewers Not Only Needlessly Throwing Away Paper, But Also Their Personal Identities With the Trash?

Business Editors/Environment Writers

ADVISORY...for Thursday (April 22)

SAN FRANCISCO--(BUSINESS WIRE)--April 16, 2004

    Who:    James Van Dyke, founder and principal analyst, Javelin
            Strategy & Research and lead researcher on a series of
            groundbreaking studies on online billing, the environment
            and ID theft.

    Why:    Just in time for Earth Day, James can tell your viewers
            how to help the environment -- and at the same time
            significantly reduce their risk of becoming a victim of ID
            theft -- by paying and receiving their bills online.

    What:   New research by Javelin Strategy has found that if all
            U.S. households paid their bills online:

            --  more than 18.5 million trees could be saved annually -
                enough lumber to build more than 216,000 single family
                houses

            --  air pollutants could be reduced by 2.2 billions tons
                of CO2 equivalents - akin to having 390,000 fewer cars
                on the road

            --  more than 29 trillion BTUs of power could be saved -
                more than enough energy to provide residential power
                to the City of Jacksonville, Florida for one year

            --  more than 15.8 billion gallons of wastewater a year
                would be saved - more than generated by the City of
                Fresno

    When:   Thursday, April 22, 2004
            Satellite time booked 4 a.m. - 11 a.m. PDT