ADVISORY/New Operational Demands Require Augmentation, Not Replacement, Of Existing Infrastructure Management Tools, Says ProactiveNet VP Marty Hollander.

Business/Technology Editors

ADVISORY...for Tuesday (Sept. 11)

Networld+Interop Atlanta 2001

--(BUSINESS WIRE)

Who: Marty Hollander, Vice President, Marketing, ProactiveNet, Inc.

What: Panel remarks, "Service Delivery Platforms: Upstarts Versus Traditionalists"

When: Tuesday, September 11, 2001 11:30am-12:30pm

Where: Networld+Interop, Atlanta, Georgia World Congress Center, Room 257W

Details: Traditional management platforms or frameworks have long been criticized for lengthy deployments, excessive costs and rudimentary (and often incomplete) functionality. At the same time, a new breed of service management platform, specially targeted to improve the performance of web sites and browser-based applications, has entered the market. The availability of new technology begs the question: Is it best to dump framework-based infrastructure in favor of a next generation platform, or is it more cost-effective to integrate the two types of management platforms?

ProactiveNet VP of marketing Marty Hollander says, "Great new technology has always been developed by companies who naively expected customers to throw-off their existing products for the latest and greatest. This is no different with the vendors of network management frameworks. Experience has shown that it's almost impossible to dislodge a product, if that product is providing some functionality (however basic that may be). In today's economic climate, innovative solutions that extract information from the traditional frameworks and deliver new functionality from these existing investments are the choice for operations teams. If a framework is already in place, users should find a solution with industrial-strength analytical capability to deliver the real-time, actionable information that IT operations groups need to be effective. That's not too much to expect, they're out there."

Action: Marty Hollander will be available for a limited number of one-on-one appointments in Atlanta from Monday-Wednesday, Sept. 10-12. To book an appointment, contact:

Marty Hollander, 650-279-3167 (anytime, cell), ([e-mail])

Mark Benvegnu, 408-935-6872, ([e-mail])

or

Ed Bride, 413-442-4718 ([e-mail])