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ADVISORY/New ``Shisei'' Japanese Exercise Arrives in United States for First Public Demonstrations During the IHRSA Convention for Health Club Operators.


Lifestyle Editors/Health/Medical Writers

ADVISORY...for March 22 (Monday Monday: see week. )

LAS VEGAS--(BUSINESS WIRE)--March 17, 2004

Members of the business, health and lifestyle media are cordially invited to experience the first demonstration of a new Japanese-inspired exercise referred to as "Shisei" (pronounced shee-say and meaning "posture posture /pos·ture/ (pos´choor) the attitude of the body.pos´tural

pos·ture
n.
1. A position of the body or of body parts.

2.
" in Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and ). After a demonstration given by Master Trainer, and the method's creator, Ken Katayama Katayama is a Japanese surname.

People with the name include:
  • Tetsu Katayama (1887 - 1978), 46th Prime Minister of Japan
  • Kyoichi Katayama, (born 1959), author
  • Ukyo Katayama, (born 1963), F1 driver
  • Shingo Katayama (born 1973), Japanese golfer
, additional remarks will be made for the local, national and international media outlets.

The Shisei Solution System(TM) provides a completely new approach to healthy living. However, Shisei is based on timeless timeless,
adj infinite, enduring, endless.
 Japanese values Japanese values are cultural assumptions and ideals particular to Japanese culture. Empathy and Human Relations
In Japanese mythology, the gods display human emotions, such as love and anger.
 that focus on improving balance through posture, exercise and relaxation re·lax·a·tion
n.
1. The act of relaxing or the state of being relaxed.

2. Refreshment of body or mind.

3. A loosening or slackening.

4. The lengthening of inactive muscle or muscle fibers.
. After just one year in Japan, Shisei has helped thousands of people improve their health. Now, through The Big Sports Co., one of Japan's top health and fitness companies, Shisei is available in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , as well as other global markets.

"My goal is to lower the worldwide costs related to health insurance," Katayama said. "With Shisei, people can achieve a balanced body alignment which helps the body operate more efficiently, inside and out."

WHAT:         First U.S. Demonstration of "Shisei" and Media
              Conference
WHERE:        Las Vegas Hilton Convention Center, Ballroom G
WHEN:         Monday, March 22, 2004
AGENDA:       8:30 a.m. -- Seminar begins
              9:30 a.m. -- Media conference begins
                        Welcome by David Jahr, Big Sports
                        representative
                        Introduction by John Kersh, IHRSA spokesperson
                        Comments by Mr. Ken Katayama, Master Trainer
                        and Founder of Shisei
                        Comments by Mr. Tatsujiro Fujiwara, CEO of
                        The Big Sports Co. Ltd.
                        Questions & Answers
              10 a.m. -- Conclusion

MORE DEMOS:   All demonstrations are open to the media. During
              exhibition hours, demos will run frequently at booth No.
              901, as well as during the following workout sessions:
              -- Tuesday, March 23    5-5:55 p.m.
                                      Hall S1-2 Demo Area
              -- Wednesday, March 24  7:35 a.m.-8:30 a.m.
                                      Hilton Conrad Room


Additional information about the Shisei Solution System is available by the U.S.-based office in Irvine, Calif. E-mail inquiries may be sent to info@shisei-ss.com. Shisei updates will be available online at www.shisei-ss.com. The Big Sports Co., Ltd, is based in Osaka, Japan (www.bigsports.co.jp).
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 17, 2004
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