ADVISORY/NetCreations Acquires InfoPick.com Opt-In Email Site.NEW YORK--(BUSINESS WIRE)--Nov. 23, 1998--NetCreations, Inc., the leader in opt-in email marketing, has acquired InfoPick.com, a popular destination site for Internet users requesting information about products and services via email, President Rosalind Resnick announced today. Terms of the deal with InfoPick's owner, Corona Technologies, Inc. of Layton, Utah Layton is a city in Davis County, Utah, United States. It is named after Christopher Layton, a Mormon colonizer and leader. As of the 2000 census, the city had a total population of 58,474 and by June 2006 had been estimated at 68,017[1]. , were not disclosed. The acquisition of InfoPick.com is expected to give NetCreations' PostMaster postmaster - The electronic mail contact and maintenance person at a site connected to the Internet or UUCPNET. Often, but not always, the same as the admin. The Internet standard for electronic mail (RFC 822) requires each machine to have a "postmaster" address; usually it is Direct Response email list management and brokerage service a steady stream of consumer email addresses to supplement its current business-to-business and technology offerings. PostMaster Direct Response, launched in February 1996, now has close to 2 million email addresses under management, the largest database of opt-in email addresses on the Internet. Unlike companies that "spam" Internet users with unwanted junk email messages, PostMaster Direct Response allows Internet users to visit participating Web sites and "opt in" to receive targeted email offers about products and services of interest. "As consumer marketers and catalog companies increasingly turn to the Internet as a retail channel, the demand for consumer-oriented email lists has exploded," Resnick said. "By acquiring InfoPick.com, we hope to aggressively expand our database of consumer names and raise awareness of opt-in email marketing among the millions of consumers shopping on the Net this holiday season." The InfoPick.com lists span a wide array of consumer categories, from apparel and books to computers and sports. They rent for 20 to 25 cents a name ($200 to $250 CPM), including list rental, email distribution and merge/purge. NetCreations is a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Internet marketing See Internet advertising. firm specializing in email list management, brokerage and delivery. Its pioneering PostMaster Direct Response opt-in email marketing service has won praise from the Federal Trade Commission, the Direct Marketing Association, and the Interactive Services Association and been featured in Advertising Age, DM News, Target Marketing, The Silicon Alley Reporter Silicon Alley Reporter was an American trade publication focused on New York's Silicon Alley. Founded by Jason McCabe Calacanis in 1996, then was renamed the Venture Reporter in 2001 and was eventually sold to Dow Jones in 2003. , and other leading publications. NetCreations' list management clients include AltaVista, CMPnet, Earthweb, LinkExchange, Starting Point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the , Smalloffice.com, Entrepreneur magazine, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). Guide, Newslinx, and more than 110 other leading Web sites and publishers. For more information, go to http://www.postmasterdirect.com/ or contact sales@postmasterdirect.com. |
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