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ADVISORY/NaviSite's Sean Branagan To Offer Internet World Audience Realistic Strategies For Driving Revenue-Generating Web Traffic In A Down Market.


Business Editors/High-Tech Writers

ADVISORY...for Thursday (April 17)

--(BUSINESS WIRE)

NaviSite

What: Senior Director of Marketing for NaviSite, Branagan will

offer suggestions "Cost-Effective Ways to Drive Traffic to

Your Web Site"

Where: Internet World Essential Conference

San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
 Convention Center,

San Jose, CA

When: Thursday, April 17, 2003

11:15 am to 12:30 pm

Contact: Jeffrey Hodnett

NaviSite Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , 978.846.7833

Jhodnett@navisite.com

11:15 am / 12:30 pm

Cost-Effective Ways to Drive Traffic to Your Web Site

NaviSite's Director of Marketing, Sean Branagan, will provide his unique insight into the head-spinning spectrum of online advertising options, from search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden  to banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , and zeroes in on free and low-cost choices that deliver measurable results. Get practical, do-it-yourself advice including identifying pros and cons pros and cons
Noun, pl

the advantages and disadvantages of a situation [Latin pro for + con(tra) against]
 of various options, targeting your audience, measuring results, making the most of a visitor trips to your site once they click through the use of customized content, landing pages and more.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 16, 2003
Words:161
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