ADVISORY/National Semiconductor to Showcase Newest Information Appliances at the Consumer Electronics Show.

News & Assignment Editors

ADVISORY...for Friday (Jan. 5)

--(BUSINESS WIRE)

National Semiconductor Corporation (NYSE:NSM)

      Information Appliances are the hottest trend in high technology
... and no one will be showing more of them at CES than National
Semiconductor. It's your one-stop opportunity to see the latest in
entertainment, communications, and fast, easy Internet access
technologies. Wired or wireless. Powered by National's advanced
analog, digital, and mixed-signal technologies, including the
Geode(TM) processor, the most highly integrated, lowest-power
processor on the market today!

      WHERE: Meeting Room N227, Las Vegas Convention Center, Upper Level
      WHEN:  Friday, January 5 through Tuesday, January 9

      NATIONAL NEWS:

      --  National's Mediamatics Division will announce the next
        generation of DVD-on-a-chip integrated processors
      --  Philips will announce a new Net Display Module with National's
        Geode processor

      DEMOS ON DISPLAY:

      --  Information Appliances powered by Geode from 3Com, Compaq,
        Honeywell, Philips/AOLTV and more.
      --  DVD players powered by Mediamatics, including JVC, Konka, Apex
        Digital, Fisher (Sanyo) and Cal Audio

      Members of the media also will have several chances to see demos
and talk to National representatives at special events throughout CES.

    Event:   Press Connections
    Date:    Friday, January 5
    Time:    5:30 - 8:45 p.m.
    Where:   Alexis Park Resort, Las Vegas

    Event:   Digital Home Experience
    Date:    Saturday, January 6
    Time:    6:00 - 9:00 p.m.
    Where:   The Aladdin Hotel, Las Vegas

    Event:   Lunch @ Piero's
    Date:    Sunday and Monday, January 7-8
    Time:    11:00 a.m. - 2:00 p.m.
    Where:   Piero's Restaurant, Las Vegas

      Please call Mike Brozda at 408/721-3628 to arrange interviews.