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ADVISORY/National Public Relations Society of America President to Visit Dallas Chapter of PRSA.


Business Editors

ADVISORY...for Thursday (July 10)

--(BUSINESS WIRE)

PRSA PRSA Public Relations Society of America
PRSA Personal Retirement Savings Account
PRSA Puerto Rican Student Association
PRSA Puerto Rican Studies Association
PRSA Park and Recreation Service Area
PRSA President of the Royal Scottish Academy
 President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Expert on Corporate Governance Corporate Governance

The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law.
, Financial

Transparency and Technology Issues

Who:    Reed Bolton Byrum, APR
        President and CEO
        Public Relations Society of America

        A leader in the development of high-tech communications,
        Byrum, selected as one of PR Week's top high-tech public
        relations executives, specializes in counseling companies in
        governance and in public and analyst relations. As a former
        journalist turned corporate communication executive, he has
        become a sought-after counselor on corporate governance and
        ethics issues and is a frequent lecturer on both subjects.

What:   Monthly Dallas PRSA Meeting

When:   July 10, 2003

Where:  Park City Club 5956 Sherry Lane, 17th Floor, Dallas

How:    Media are invited to schedule interviews with Byrum during his
        stay in Dallas, July 9-10.

        General Attendee Registration: 11:30 am Program: 12:00 pm

        Costs:
        Members w/ reservations: $25
        Guests w/ reservations: $35
        Walk-ups: $35
        Students w/ ID: $20

        Reservations: http://www.prsadallas.com/lunregistration.html

        Deadline: July 7th by 5 p.m. Cancellations due at this time
        also.
        Please identify if you are a member when making your
        reservation.
        No-shows will be billed. Seating is first come, first served.


About Reed Bolton Byrum, APR APR

See: Annual Percentage Rate
: 2003 president and CEO of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide.  (PRSA). He served as PRSA's national treasurer in 2001 and is a former president of PRSA's Silicon Valley Chapter. Byrum is an in-demand speaker on corporate credibility, financial transparency and technology issues.

Byrum currently serves as strategic communications counsel at several high-tech companies where he is responsible for creating innovative transitional communications structures for corporations and organizations experiencing change.

During his decade in Silicon Valley, Byrum distinguished himself in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and marketing. He was the first public relations professional to translate corporate strategies and communications to the Internet. In California, Byrum served as a manager, director and vice president of public relations and marketing communications for four high-tech companies and led his own firm in Internet communications and marketing.

In 1998, Byrum left Silicon Valley to direct corporate public relations and serve as spokesperson during the successful turnaround at EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country.  in Plano, Texas. From EDS he moved to Trilogy in 2000 where he served as managing director of public and analyst relations.

A graduate of Washington and Lee University Washington and Lee University, at Lexington, Va.; coeducational; founded and opened 1749 as Augusta Academy. It was called Liberty Hall in 1776; became Liberty Hall Academy (a college) in 1782, Washington Academy (following a gift from George Washington) in 1798, , Lexington, Va., Byrum started his career as a journalist on five newspapers and a wire service. He was a director on Gannett's corporate staff for the introduction of USA TODAY. Before moving to the Silicon Valley, he worked for Ruder Finn & Rotman and the president's staff of The Johns Hopkins University Johns Hopkins University, mainly at Baltimore, Md. Johns Hopkins in 1867 had a group of his associates incorporated as the trustees of a university and a hospital, endowing each with $3.5 million. Daniel C. .

For more information or to schedule an interview with Byrum, contact Amy Sandling Crawford at 972-931-7576 or PharrPr@aol.com
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Publication:Business Wire
Date:Jul 7, 2003
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