ADVISORY/National Press Club Announcement April 8, 2004: McDonald's to Announce 2004 Balanced Lifestyles Platform.News Editors/Health/Medical Writers ADVISORY...for Thursday Thursday: see week. (April 8) --(BUSINESS WIRE) McDonald's McDonald’s fast-food restaurant chain throughout the world; recognized by golden arches. [Am. Culture: Misc.] See : Ubiquity :
Who:
-- Jim Skinner, Vice Chairman, McDonald's USA
-- Mike Roberts, President, McDonald's USA
What: Announcing McDonald's(R) broad-based, multi-disciplinary plan
focused on food choice, physical activity and education.
When: April 8, 2004
10:00 a.m.
Where: National Press Club
529 14th Street NW
Washington, DC 20045
Why: McDonald's is addressing the critical issue of obesity in
America by working with the U.S. Department of Health and
Human Services, Baylor College of Medicine in Houston,
American Academy of Pediatrics, American College of Sports
Medicine, and other leading medical and health experts and key
influencers to help Americans achieve better balance between
diet and exercise.
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