ADVISORY/MyDTV to Demonstrate Its Personalized Navigation System at NAB 2004.

News Editors/Assignment Desks

ADVISORY...

NAB2004

--(BUSINESS WIRE)

MyDTV, Inc.:

What:     MyDTV, Inc., a TV Search Engine company that enables viewers
          to take control of the ever-increasing number of television
          programs they receive, will participate in the Interactive
          Television Alliance Pavilion at NAB 2004, showcasing a live
          demonstration of its personalized navigation system, TV
          Agent(TM).

Who:      Bow Rodgers, CEO of MyDTV, Inc.
          Gil Dudkiewicz, Chairman and Founder of MyDTV, Inc.

Where:    NAB 2004
          Las Vegas Convention Center
          Interactive Television Alliance Pavilion
          Booth #SU8834

When:     Monday, April 19 - Wednesday, April 21
          9:00 a.m. - 6:00 p.m.

          Thursday, April 22
          9:00 a.m. - 4:00 p.m.

Details:  TV Agent is a proven technology that gives programmers and
          local stations the competitive edge by enabling them to push
          viewers through the multichannel maze directly to their
          stations. The technology takes content to the next level,
          helping programmers keep and grow their audience by ensuring
          that current and potential viewers are "alerted to"
          programming of interest.

          MyDTV offers a new navigation system that alerts viewers of
          programs and segments that are most appealing based on their
          preferences. This personalized viewing experience helps
          programmers and local stations aggregate target audiences
          while generating additional revenue streams in the growing
          multi-channel digital environment and increase viewer
          loyalty, as well as brand recognition.

Contacts: To schedule an interview with MyDTV's executives, please
          contact:

          Charlstie Laytin                   Vu Chung
          Euro RSCG Magnet                   Euro RSCG Magnet
          [phone]                     [phone]
          [e-mail]      [e-mail]