ADVISORY/Most Outrageous Contest in TV History Kicks Off Thursday; Offers Stardom for Playboy TV Viewer and His/Her Couch.

--(ENTERTAINMENT WIRE)--

WHAT:          Playboy TV kicks off TV's most original consumer contest
          Thursday in celebration of its popular live call-in series
          "Night Calls" -- the "Night Calls" Couch Contest. Eager
          viewers nationwide will share their most interesting couch
          experiences in the hopes that they and their couch will win
          a starring role on an upcoming episode of the sexy show. As
          a guest, they will join sexy host Juli Ashton on-air, with
          their couch replacing the show's signature red couch as the
          setting for fun and uninhibited interaction. The contest is
          open to Playboy TV viewers and runs throughout the month of
          October.
          A free Playboy TV preview on Wednesday, Oct. 21 will offer
          new viewers nationwide a peek at the network's provocative
          programming. That same day, "Night Calls" will be broadcast
          live from New York City.
STORY          -- Imagine what it's like to work behind the scenes of one
IDEAS:             of TV's most provocative shows, "Night Calls."
          -- As part of today's new, interactive group of "sexperts,"
             "Night Calls" host Juli Ashton isn't just talking about
             sex, she's demonstrating her advice live on-air.
          -- Playboy TV has developed a creative, unique strategy for
             marketing adult programming to appeal to more women and
             diverse cultural groups, such as the "Night Calls" Couch
             Contest.
          -- Cable TV has become a forum for sex in today's society,
             and "Night Calls" is expressing it more openly and
             interactively.
INTERVIEW In-person or telephone interviews available with:
OPPS:          -- Jim English, president of Playboy Networks
          -- Maggie McDermott, Marketing VP for Playboy TV
          -- Juli Ashton, "Night Calls" host
          -- Gary Gray, comedian and cameraman for "Night Calls"
          -- Tammara Wells, "Night Calls" producer
WHEN:          Month of October
ABOUT          As one of Playboy TV's highest-rated programs, "Night Calls"
"NIGHT          features sexy and spontaneous hosts who playfully interact
CALLS":   on the show's famous couch while enticing viewers to share
          their most intimate questions and experiences live via phone
          or fax, with advice and commentary dispensed on-air. The
          popular series averages 150,000 call attempts per show.
VISUALS:  Slides and "Night Calls" B-roll are available.